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October 21, 2020
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Press Releases
  PUBG MOBILE AND BLACKPINK ANNOUNCE EXCLUSIVE COLLABORATION
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09/24/2020
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Los Angeles – Sept. 24, 2020 – Last week, PUBG MOBILE official social media accounts erupted with hype as the teased and revealed the collaboration with the world-renowned k-pop female group BLACKPINK. Today, the unprecedented partnership comes into more focus as PUBG MOBILE reveals details that will have millions of Blinks and PUBG MOBILE fans around the world dropping into the blockbuster game to celebrate the upcoming release of BLACKPINK’s latest record, “The Album”, as well as the exclusive collaboration. Specially-themed in-game items, visuals, lobby music and BLACKPINK support events are now available for players to experience in PUBG MOBILE.

From Sept 24 to Oct 2, PUBG MOBILE players can listen to BLACKPINK’s recent-released popular single, “How You Like That,” in the game lobby. Leading up to the release of BLACKPINK’s highly-anticipated record “The Album” on Friday, Oct. 2, players can also enjoy listening to the new song in the game lobby since its release.

Special themed items and visuals have been implemented in PUBG MOBILE to celebrate the collaboration, so that players can experience BLACKPINK’s iconic style in game. Additional visual effects have been added to the PUBG MOBILE main menu screen and loading page. PUBG MOBILE’s airdrop plane will be painted pink with the BLACKPINK logo. Exclusive airdrop with themed color and “The Album” icon, releases pink smoke as it appears in the popular battlefields starting from Oct 2.

 

BLACKPINK member Jennie, Lisa, Jisoo and Rosé have set up their own personal game account in PUBG MOBILE. By finding their UserIDs on official PUBG MOBILE social media, players can send exclusive collaborative gifts and leave messages to their beloved idols. The fans who have sent the most gifts till Thursday, Oct. 8, will get special rewards from BLACKPINK. There is also in-game support event from Sept 24 to Oct 8, PUBG MOBILE players and BLACKPINK fans can complete in-game missions to earn support points. By supporting BLACKPINK in game, players will have the chance to win permanent outfits including the Adorable Panda Suit and Killer Cadet Set, and even the autographed BLACKPINK’s new album.

 

In addition to the in-game events, community members can upload their PUBG MOBILE x BLACKPINK screenshots to their social media channels with the hashtag #PUBGMxBLACKPINK for additional chances of winning a signed album.

 

More details about the BLACKPINK collaboration event are available through PUBG MOBILE’s official Facebook, Twitter, Instagram account.  

 

PUBG MOBILE is available to download for free on the App Store and Google Play

 

About BLACKPINK

After making debut back in 2016 with ‘SQUARE ONE’, BLACKPINK heralded the birth of a major rookie group by captivating the public. The group then grew as global artists by releasing mini albums ‘SQUARE UP’ and ‘Kill This Love’, and proved their global popularity by completing their world tour in success. The group also verified their influence by performing at ‘Coachella’, the biggest music festival in the United States. After proving their global presence through ‘How You Like That’, a song full of charismatic Hip-hop sounds, released back in June, the group is now ready to renew their own best record with ‘Ice Cream’, collaborated with Selena Gomez, prior to the upcoming release of their first studio album on October 2nd.

 

About PUBG MOBILE

PUBG MOBILE is based on PLAYERUNKNOWN’S BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone.

 

For more information, please visit the official PUBG MOBILE accounts on Facebook, Twitter and YouTube.

 

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Media Contacts:

Gerard Bahri/Johner Riehl

Wonacott Communications for Tencent Games

[email protected]