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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Etermax, the international technology company creator of global hits such as Trivia Crack and Word Crack, announces the official launch of WORDS & LADDERS, its new mobile game that test the minds of adults and children with ingenious riddles. 


WORDS & LADDERS is now available worldwide for free on Android and iOS in English, Spanish, Portuguese, French, Italian and German. 


Inspired by the ancient Indian board game Moksha Patam, that became a worldwide classic, WORDS & LADDERS brings a lively and colorful version to mobile devices that, in addition to entertaining, stimulates lateral thinking with riddles in order to advance in the game.


"We launched a new challenge for curious minds around the world with a game that entertains, emphasizes the value of words as a tool to streamline thinking and, at the same time, allows us to share our knowledge with friends, family and other users," said Federico Segovia, Product Owner – WORDS & LADDERS at Etermax. "You can play WORDS & LADDERS at any time and in any place, fine-tuning your memory, improving your vocabulary and testing your popular culture knowledge, with thousands of puzzles to solve," he added.


Etermax’s new mobile game presents the funny Gallerino, who needs the help of the wisest players to discover the hidden words on the steps towards the goal. The challenger must reach the top of an ascending board of 100 squares, while facing the skills of friends, family or random opponents by correctly answering the puzzles that are presented on the climb. Whoever proves to be the fastest will win the game!


Coins along the way or those purchased at the integrated shopping store and mission prizes provide benefits during the game. The winner of the game receives a medal, which allows users to win rewards by completing and unlocking park attractions in the section with floating islands, making WORDS & LADDERS a game without limits to show who has the sharpest mind.


“The dynamics of the industry and the way in which entertainment products are consumed motivates us to continually reinforce our technical capabilities along with the creativity of the design and content that result in more challenging, fun games,” said Mariano Fragulia, Chief Product Officer of Etermax.


WORDS & LADDERS: How to play?

To start the game, the player spins the wheel, which will indicate the number of squares a player will advance. After landing on a square, players must answer a riddle by filling in the correct word in less than 30 seconds.


There are some advantages and difficulties along the road. On one hand, landing on a ladder serves as a shortcut to move faster in the board, but on the other hand, landing on a slide will make you move back. Also, players can collect coins distributed in the squares automatically while moving up; however, if they fall on the opponent's square, they have to answer two consecutive riddles to move forward.


Whoever manages to reach the finish line first becomes the winner of the game and receives medals. The medals allows users to complete the park attractions in the section with floating islands and win rewards. Once an island is complete, a new one is unlocked.


Download the media kit here.


About Etermax

Founded in 2009 in Argentina, Etermax is an international technology company, creator of global brands that connect, entertain and provide business value. Its Gaming division has exceeded 700 million downloads what highlights it as a leader in Latin America in the development of social games with successful IPs such as Trivia Crack, Trivia Crack 2 and Word Crack, among others. The company is also a pioneer in offering In-Game Advertising services in Latin America through an extensive network of more than 1800 titles, both, owned and represented. Furthermore, it has incorporated a division of Artificial Intelligence (“A.I”) focused on applying AI in business solutions. With a constantly growing team, Etermax has offices in Argentina, Uruguay and Germany, and commercial support in Brazil and Mexico. For more information, visit


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