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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]


MILAN, 6 APRIL 2020 – Creative design freed from the physical space of the production studio: this is the new project by the BAFTA nominated Italian creator and entrepreneur Massimo Guarini, veteran of Ubisoft, Grasshopper Manufacture and founder of Ovosonico (Murasaki Baby, Last Day of June).

Guarini Design is the first Italian example of a concept house – a company which creates new intellectual properties, manages its licensing rights and provides creative direction, but is set up as outsourcing, thereby involving various external actors in the creation of the final project. By doing so, the concept house presents the opportunity to the game industry to work on complex projects with a business network – publishers, development studios, writers, creators, musicians – that offers collaboration in production.

This is an already established model in the movie industry, inspired by Hollywood and experimented with in gaming by some internationally renowned designers (Fumito Ueda, Tetsuya Mizuguchi, Yoko Taro).

“I am convinced that this is the future of the game industry,” says Massimo Guarini, CEO and Creative Director of Guarini Design.

“Designing without the burden of structures; like an architect who designs and supervises, but then hands off the project to the construction company. The concept house is a lean operation, a company dedicated to the output of ideas for video games, films and TV series, that partners with major international production and development studios.”

The sale of Ovosonico, founded by Massimo Guarini in 2012, was the obvious premise for the launch of this new project.

The Ovosonico brand remains the property of Massimo Guarini, controlled by Guarini Design S.r.l., while the development studio, with its employees, has been acquired by Digital Bros S.p.A., which has taken the name AvantGarden S.r.l.


GUARINI DESIGN is a global concept and strategic entertainment company, based in Milan, Italy.

Founded by Massimo Guarini in 2018, the company produces original IP and provides directing for video games, films, television and music.

MASSIMO GUARINI is an award-winning and BAFTA nominated Game Director, Producer and Writer.

Regarded as an auteur of video games, in 2012 he founded Ovosonico, an independent game development studio that has reached worldwide critical acclaim through emotional titles such as “Last Day of June” and “Murasaki Baby”.

For his work on “Last Day of June”, the BAFTA (British Academy of Film and Television Arts) and the IVGA (Italian Video Game Awards) honoured Massimo with a nomination and an award in the Game Beyond Entertainment category. In 2019, he was also honoured with the Individual Recognition Award by


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