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May 19, 2019
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  IRON MAIDEN take IGN behind-the-scenes on their huge, game-inspired LEGACY OF THE BEAST World Tour…
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02/20/2019
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Wednesday, February 20, 2019 — London, UK – In advance of the 2019 North, Central and South American legs of IRON MAIDEN’s Legacy Of The Beast World Tour, gaming and entertainment giant IGN were granted unique behind-the-scenes access at several shows during the band’s 2018 European run.

Unveiling the story of how one of music’s most iconic global names took inspiration from their own mobile game to create arguably their most celebrated live show of all time, the video piece features interviews with both Iron Maiden’s drummer Nicko McBrain and Manager, Rod Smallwood, on their hallowed stage at Birmingham’s Genting Arena last year.

The game was created in close collaboration with IRON MAIDEN and its management team, with the band visiting the game studio in April 2016 prior to the game’s launch in July that year. MAIDEN founder member and bassist STEVE HARRIS recently, personally oversaw the design of a ‘Bass Eddie’ character centred on the classic “Fear of the Dark (Live)” single artwork, that is now not too dissimilar to ‘Arry himself!

The Legacy Of The Beast World Tour sees the stage design built around the different interlocking “worlds” of the game with a set list covering a large selection of Eighties material with a handful of surprises from later albums to add diversity. Rock and gaming fans will know that MAIDEN pioneered the game/tour concept with their own Ed Hunter project back in 1999.

Dave Shack, Managing Director at Phantom Music Management said “We were delighted to invite IGN behind the scenes and they have perfectly captured the essence of what we set out to do when using the game as inspiration for the tour. We’re more excited than ever about how Legacy of the Beast continues to tell the Iron Maiden story in a way previously unimagined, bringing both our album art and iconic Eddie characters to life and allowing our fans to interact with our illustrious body of music, lyrics and art”.

IRON MAIDEN: Legacy of The Beast is an action-packed, free-to-play mobile game where players take on the role of the band's iconic mascot, Eddie. The game is set in a visually stunning universe, comprised of an ever-expanding series of worlds derived from IRON MAIDEN's music and art. Fans of the band and RPG gamers alike will battle and strategize as Eddie and his allies. Inspired by themes from the songs, and set against a powerful and atmospheric MAIDEN soundtrack, players will journey on epic quests to reclaim the shards of Eddie's shattered soul as he faces his most challenging adversaries.

Players of the game can also look forward to the immediate introduction of ‘Iron Maiden Eddie’ straight from the cover of their debut album & the latest incarnation of the band’s famous mascot and multifarious star of their game!   

This summer will also see the long-anticipated launch of a brand new guilds feature, allowing players to build clans, chat and do battle collaboratively within the game.

The 2019 leg of the LOTB World tour starts on July 18th in Sunrise, Florida and weaves across the US, Canada, Central and South America including, once again, headlining Brazil’s prestigious Rock In Rio Festival on October 4th.

View the IGN feature in full here - https://www.youtube.com/watch?v=O1OA8wen4J4

Iron Maiden: Legacy of the Beast, is available now for free on Apple’s App Store and Google Play.

Press Assets - https://noddingfrog.box.com/s/wao0r5mzuae1yutwpahg6go7t18hgavp

For more information about the game please visit - https://go.onelink.me/S48f/c528645c

About Iron Maiden:

With over 90 million album sales, more than 2000 live performances in 63 countries, millions of fans worldwide and 16 studio albums of unerring quality and power to their name, Iron Maiden have more than earned their proudly-held status as one of the most influential and revered bands of all time. The band has recently extended its legacy in a couple of other areas of particular interest to them: their own beer, Trooper, widely acknowledged as the most successful international British beer launch of the past twenty years with Cheshire family brewers Robinsons and; a mobile game entitled Iron Maiden: Legacy of the Beast - a free to play, fantasy RPG where players combat the legions of darkness across time and space as the band's mascot 'Eddie'. The game is both inspired by, and features, the art & music of, Iron Maiden.

Iron Maiden will embark upon the second leg of their ‘Legacy of the Beast Tour’ in July 2019. Taking in 39 shows across North, Central and South America and Canada.

Iron Maiden Press Contact:

William Luff - Wilful Publicity

[email protected]

 

About Navigator Games:

Navigator Games is a North American developer based in Vancouver Canada with a mission to license globally known IP from Film, TV & Music industries and extend it into the mobile video games market. Navigator Games first product has been the globally renowned Iron Maiden: Legacy of the Beast, an epic, authentic mobile fantasy ‘Role Playing Game’ (RPG) based around the imagery and characters created by one of the most iconic and successful rock bands of all time.

Press Contact:

Robbie Paterson

Indigo Pearl

+44(0)77 1531 0718

[email protected]