Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
arrowPress Releases
If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Analyst Forecasts Over 1M  Star Wars: Old Republic  Subs, Year-One

Analyst Forecasts Over 1M Star Wars: Old Republic Subs, Year-One

April 25, 2011 | By Kris Graft

BioWare and Electronic Arts' Star Wars: The Old Republic is poised to attract over 1 million subscribers in its first 12 months of availability, according to Janco analyst Mike Hickey.

"We suspect a willingness from investors to believe [500,000] to 1 million Star Wars MMO subscribers is an attainable target," Hickey said in an investor note on Monday. The game is slated for a 2011 release.

EA CEO John Riccitiello said earlier this year, "At half a million subscribers, the game is substantially profitable, but it's not the kind of thing we would write home about. Anything north of a million subscribers, it's a very profitable business."

Hickey said he expects initial sales figures for the game to "far exceed" the 500,000 to 1 million range, but "game development must be perfectly orchestrated" in order to sustain the subscriber base.

The analyst noted EA-published Warhammer Online, developed by subsidiary Mythic and released in 2008, sold well off the blocks with 1.2 million in sales. But the subscriber base quickly dropped to a more sustainable subscriber base of 300,000.

Hickey said at just over 1 million subscribers, Star Wars: The Old Republic could generate $161.9 million in total sales and $35 million in profits during its first 12 months of release.

The analyst also provided his sales estimates for major EA titles released during the fiscal fourth quarter ended March 31:

-Dead Space 2 - $91 million in sales " 2.030 million units sold-in
-Dragon Age II - $57 million in sales " 1.280 million units sold-in
-Bulletstorm - $50 million in sales " 1.100 million units sold-in
-Crysis 2 - $78 million in sales " 1.725 million units sold-in
-Need for Speed Shift 2 - $91 million in sales " 1.975 million units sold-in
-Mass Effect 2 (PS3) - $17 million in sales " 0.380 million units sold-in
-Tiger Woods: The Masters - $32 million in sales " 1.100 million units sold-in
-Fight Night Champion - $44 million in sales " 0.975 million units sold-in

Related Jobs

Infinity Ward
Infinity Ward — Woodland Hills, California, United States

Senior Multiplayer Design Scripter/Programmer
Carnegie Mellon University
Carnegie Mellon University — Pittsburgh, Pennsylvania, United States

ETC Teaching Faculty
Bitwise Alchemy
Bitwise Alchemy — Austin, Texas, United States

Senior Unreal Engineer
Cryptic Studios
Cryptic Studios — Los Gatos, California, United States

Lead Software Engineer (Fully Remote Eligible)

Loading Comments

loader image