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IGA Reaches Spanish Markets With New Partnership

IGA Reaches Spanish Markets With New Partnership

January 31, 2008 | By Leigh Alexander

January 31, 2008 | By Leigh Alexander
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In-game advertising network IGA Worldwide has announced it will partner with Media Game, a division of sports sector-focused Spanish agency Market Sport, representing the firm's entry into the Spanish market.

IGA says the deal is part of its ongoing effort to broaden its global reach, and aims to create more opportunities for local and regional advertisers in Spain to reach the 18-34 male demographic, primarily, in addition to other sectors of the gaming audience.

Market Sport currently provides marketing services for companies including Telefonica, Vodafone and BBVA in Spain, and through the agreement, will be serving dynamic advertisements into the Spanish and South American regions for businesses.

IGA Worldwide says it currently generates around 200 million impressions per week in over 50 titles on its network for its brands across a number of sectors.

IGA Worldwide CEO Justin Townsend commented, "Market Sport is an expert in its field and will provide us with an unrivaled knowledge of the Spanish and South American markets. The partnership will provide a unique opportunity for brands in these regions to target sought-after demographics with tailored messages. We now offer an even larger choice for our advertisers across all channels in the United States, Australia, Canada, and now a larger section of Europe. We're looking forward to building on this."


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