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June 12, 2021
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Simon Carless's Blog   Expert Blogs


Simon Carless [LinkedIn] has been working in and around the video game industry for over two decades. He’s passionate about games, art, people, and bringing amazing creative endeavors to light via discoverability and curation.

Simon is the founder of GameDiscoverCo and runs the popular GameDiscoverCo game discovery newsletter, a regular look at how people discover and buy video games in the 2020s, and how your games could sell better.

He’s most known for his role helping to shape the Game Developers Conference and the Independent Games Festival for the past 15 years. He was also the co-founder & advisor for the Independent Games Summit at GDC and the person behind 2019’s GDC Game Discoverability Summit.

Simon is also an investor and partner in indie game publisher No More Robots, which has published notable independent & PC console games including Yes, Your Grace, Hypnospace Outlaw, Descenders & Not Tonight.


Expert Blogs

Posted by Simon Carless on Thu, 10 Jun 2021 01:12:00 EDT in Business/Marketing, Design, Production, Console/PC, Indie
We're looking at the launch of winemaking sim Hundred Days, with real Steam numbers, alongside a whole bunch of other trends in and around game discovery.

Posted by Simon Carless on Mon, 07 Jun 2021 03:39:00 EDT in Business/Marketing, Design, Production, Console/PC, Indie
Let's take a look into how paying big social media platform companies to promote your game could (or might not!) pay off - and other notable game discovery news.

Posted by Simon Carless on Thu, 03 Jun 2021 09:28:00 EDT in Business/Marketing, Design, Production, Console/PC, Indie
Sure, you're looking at the top games on the Steam charts, but are those really the 'top games'? This and lots more discoverability takes in this latest round-up.

Posted by Simon Carless on Tue, 01 Jun 2021 09:16:00 EDT in Business/Marketing, Design, Production, Console/PC, Indie
Let's take a deeper look into Sony’s platform and content strategy, as the company orients itself even more singlemindedly around its video game IP and subscriptions.

Posted by Simon Carless on Wed, 26 May 2021 07:18:00 EDT in Business/Marketing, Design, Production, Console/PC, Indie
TikTok, the shortform/mobile video social app which sports hundreds of millions of MAUs worldwide, is great for game discovery. But how? We talk to Jenny Windom about it.

Posted by Simon Carless on Mon, 24 May 2021 02:41:00 EDT in Business/Marketing, Design, Production
What do you get when Games As A Service, in-game purchases/DLC, and Game Pass-like subscriptions combine? A disruptive situation for the premium PC & console game market.

Simon Carless's Comments

Comment In: [Blog - 11/22/2020 - 11:00]

That 's true Although it ...

That 's true Although it 's 25 in a weird abstract way, because the coin rebate might or might not be spent on your games I bet for cheap/90 off games, a LOT of the spending is 'free money ' via coins. Relatedly: I don 't think we 've even ...

Comment In: [Blog - 08/17/2020 - 05:05]

Thanks, I missed/failed to fully ...

Thanks, I missed/failed to fully understand this because all the companies I deal with are in the U.S. or the U.K. and have updated the story to reflect this - and will mention in my next newsletter. Appreciate it.

Comment In: [Blog - 07/19/2020 - 10:04]

Yep, I 'm planning to ...

Yep, I 'm planning to look at this at some point too But can be done without surveying people. It definitely helps for pre-release games.

Comment In: [Blog - 06/18/2020 - 10:36]

No probs Piece edited : ...

No probs Piece edited :

Comment In: [Blog - 06/01/2020 - 04:35]

It 's definitely an extreme ...

It 's definitely an extreme approximation. But it evens out the problem that the eShop ranks by units, and units are not a good approximation of revenue as much as 50x difference between the costs of some of these games , so that 's really helpful.

Comment In: [Blog - 02/26/2020 - 06:41]

BTW I don 't know ...

BTW I don 't know that 10 is THAT high for Steam Early Access games, some games just get refunded at very different levels. Also, China as a country seems to refund at greater levels than the rest of the world. I 've seen Early Access games that approach 20 ...