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Serkan Toto's Blog   Expert Blogs


I am the CEO & Founder of Tokyo-based Kantan Games Inc., a game industry consultancy focused on the Japanese market.


Expert Blogs

Posted by Serkan Toto on Mon, 12 Dec 2016 02:08:00 EST in
Sony is having another go at the mobile game market. As the Japanese powerhouse emerges as the clear winner in this console generation, it now looks at ways to use its IP for smart devices. The strategy harbors chances but also great risks.

Posted by Serkan Toto on Wed, 30 Mar 2016 07:54:00 EDT in Business/Marketing, Smartphone/Tablet
Gacha, a mystery box mechanic offering random items to users, has been the top revenue driver in Japanese mobile games for several years now. This blog post sheds light on some of the most popular gacha variants used in Japan today.

Posted by Serkan Toto on Thu, 04 Feb 2016 02:14:00 EST in Business/Marketing, Smartphone/Tablet
Japan's mobile gaming industry, at US$7.5 billion the world's biggest according to Deutsche Bank , is undergoing a radical shift. The consolidation the sector is seeing right now can be interpreted as a sign of things to come in other mature markets.

Serkan Toto's Comments

Comment In: [Blog - 09/09/2014 - 09:44]

I am curious: how well ...

I am curious: how well did your game perform in Asian markets so far r n r n I am based in Japan and think the app should work very, very well here for a few reasons .

Comment In: [Blog - 04/24/2014 - 09:25]

Thank you for the insightful ...

Thank you for the insightful article

Comment In: [Blog - 07/21/2013 - 07:02]

Very interesting analysis, thank you ...

Very interesting analysis, thank you for posting it. r n r nI 'd like to add one comment to your statements: r n Of these 5 possibilities, continuing within a dungeon is the worst value and the least likely player purchase. r n ... r n The bulk of GungHo ...

Comment In: [News - 07/18/2013 - 06:48]

I knew the game and ...

I knew the game and the campaign I live in Tokyo , but that was a great interview.

Comment In: [Blog - 02/25/2013 - 08:48]

I am the author of ...

I am the author of the article Michail links to in the first paragraph , you should find more information in my text. r n r nTo Jason below: the 8 million users are all in Japan, maker GungHo doesn 't say how many players they have outside the ...