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September 16, 2019
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Ramin Shokrizade's Blog   Expert Blogs

 

I have been passionate about studying, designing, and writing about game economies since 2000. I have a prior background in team sports, exercise physiology, neuroscience, drug addiction (both research and clinical work), and was a UCLA and Olympic trainer when my team set several world records in 1988. 

In my papers I tackle some of the more uncomfortable subjects in our industry. For this reason I was asked to advise the international regulatory body for media (the ICPEN) in Panama in 2013 during the first round of regulatory debate. This responsibility had a profound effect on my writing as I see this as a necessary, albeit perilous professionally, niche. 

Since 2014 I have been focusing my research on the development of game physiology methodology, and merging that with my previous work in game economics to create game neuroeconomics. The techniques I have developed are both powerful and (again) controversial as I seek to meet consumer needs directly instead of through trial and error.To allow me to continue writing on controversial subjects that are in the interest of the gaming industry, and to permit me to continue my private research, I tend to assist the industry as a confidential consultant. This allows me to assist some of the world's largest and most prestigious gaming companies while maintaining a firewall that protects both our interests. 

I am grateful that since 2012 the editorial staff at Gamasutra has continued to allow me to post my articles here, especially as I increasingly address issues that go beyond strict gaming applications.

For more information about me, please check my LinkedIn profile (http://www.linkedin.com/pub/ramin-shokrizade/0/b47/7bb). 

A complete list of my less recent (2010-2012) papers is here:

http://gameful.ning.com/group/games-for-change/forum/topics/complete-list-of-ramin-shokrizade-s-public-papers-2010?xg_source=activity

I also have various podcasts floating around with NPR and Josh Bycer's Game Wisdom that can be found with a Google search if you want to hear me go into more depth on various topics.

 

 

Expert Blogs

There seems to be a lot of confusion over what a game economy is, and what a game economist does. To help reduce confusion, Ramin Shokrizade creates some definitions as to what game economics is and isn't.


Posted by Ramin Shokrizade on Thu, 25 Jan 2018 10:36:00 EST in Business/Marketing, Design, Production, Serious
Ramin identifies the two core consumer needs in IM, and suggests that by meeting those needs directly we can improve product success and consumer health. He also shows us how. Part two of a two part series.


Understanding how games and other media affect consumers on a biological level can lead to major breakthroughs in commercial success and public health. Part 1 of a 2 part series.


Ramin Shokrizade recently suggested that the technology exists to make our F2P games more consumer friendly. Here he reveals some of the methods he has created and urges developers to consider adopting them as an alternative to existing methods.


Posted by Ramin Shokrizade on Mon, 04 Dec 2017 10:05:00 EST in
It's getting real over at EA with regards to consumer and regulator push back against their business models. Here Ramin Shokrizade uses Star Wars themed analogies to describe how this is a market shock, and how it will affect the entire industry.


Posted by Ramin Shokrizade on Mon, 06 Nov 2017 10:41:00 EST in Business/Marketing, Production, Serious
Recent Google and Carnegie Mellon University statistical studies have shown us what kinds of teams and employees are most successful, but statistics don't explain "why", which we need to build the teams they describe. For this we can look to neuroscience.



Ramin Shokrizade's Comments

Comment In: [News - 09/02/2019 - 09:24]

I worked for 11 years ...

I worked for 11 years in this industry before I was paid my first dollar. I 'm not saying it 's right or wrong, just suggesting this is as hard or harder to get into as Hollywood is, and unless you know someone you 're likely going to have to ...

Comment In: [Blog - 08/02/2019 - 11:08]

I wrote The Rise of ...

I wrote The Rise of Game Neuroeconomics back in 2014 and published it here on Gamasutra to start the discussion about how we would go about making digital drugs. My main point was to show that this has been done before by cigarette companies successfully 50 years earlier. But the ...

Comment In: [News - 08/07/2019 - 01:06]

Disclosing odds is a basic ...

Disclosing odds is a basic step that is years late, and most likely too late since now real regulators are moving to remove gambling mechanics such as this from products that children have easy access to. So they are disclosing after years of resistance a mechanic that likely will be ...

Comment In: [News - 06/19/2019 - 05:37]

This is the first time ...

This is the first time I 've heard a Skinner 's Box described as a Surprise Toy . That does sound a lot better though.

Comment In: [News - 05/24/2019 - 11:33]

I generally support such legislation ...

I generally support such legislation but as Victor says, some of these definitions are wide open to interpretation. So the question becomes, who is responsible for this interpretation The USA, at least at the Federal level, is currently not in a regulatory mood. So would we actually police these rules ...

Comment In: [News - 05/21/2019 - 11:52]

I wonder what is unclear ...

I wonder what is unclear about the situation, in the eyes of Nintendo