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September 20, 2021
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Mark Rosner's Blog


As Chief Revenue Officer of AppLovin, a mobile marketing platform driving $200mm in annual spend, Mark Rosner is charged with the growth of both the demand and supply side of the business. While Mark began his career on Wall Street, the appeal of all things mobile brought him to Zedge, where he served as both CRO and CEO, steering the company towards a dominant position and 50 million monthly uniques in the mobile customization category. Now with AppLovin from its birth as a demand source, Mark believes in the power of ad tech personalization which informs what he does at AppLovin every day.


Member Blogs

Posted by Mark Rosner on Wed, 25 Jan 2017 09:51:00 EST
if you’re an indie developer launching a game with no name or brand recognition, you do need to pull out all the stops when it comes to building a loyal user base. Here are some tactics that can keep players coming back to your game again and again.

Posted by Mark Rosner on Tue, 10 Jan 2017 03:21:00 EST in Business/Marketing, Indie, Smartphone/Tablet, VR
Gram Games is one of the most successful indie studios out there. Its casual games 1010!, Merged!, and Six! have been worldwide hits to the tune of a collective 100 million downloads.

Posted by Mark Rosner on Mon, 26 Sep 2016 10:35:00 EDT
The Lean Startup offers smart advice, but it doesn't always apply directly to game development. That said, there are ways you can apply the idea of building a simple product for release. Here’s how to do it in the gaming world.

Posted by Mark Rosner on Fri, 26 Aug 2016 10:41:00 EDT
When kids go back to school, how should game devs deal with the slump? Here are several ways to re-engage existing players and bring new ones to your game.

Posted by Mark Rosner on Mon, 22 Aug 2016 04:57:00 EDT in Business/Marketing, Smartphone/Tablet
Game developers dream of the day that their app gets the sought-after App Store feature and the onslaught of downloads that comes with it. However, the reality of that dream will be dampened if your game can’t handle a massive spike in traffic.

Posted by Mark Rosner on Mon, 05 Oct 2015 01:52:00 EDT in Business/Marketing, Smartphone/Tablet
If you think both creatively and strategically, you can host events that will affect engagement, re-engagement, retention, and your bottom line. Learn more in this post about how to create a successful in-game event.