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October 22, 2019
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Mantin Lu's Expert Blogs

IP can help game development in many different ways. Also the arising of IP can help the industry go towards a healthier direction. IP is such a big topic for the game industry, and here I am talking about how to maximize the value of IP in this article.

Posted by Mantin Lu on Thu, 04 May 2017 10:13:00 EDT in Business/Marketing, Production, Smartphone/Tablet
This article wraps up 2016 Global Mobile Market and I provided my thoughts about what actions to take in 2017.

Posted by Mantin Lu on Wed, 05 Apr 2017 11:23:00 EDT in Business/Marketing, Production, Indie, Social/Online, Smartphone/Tablet
In my new article, I am sharing some insights learned from GMGC Beijing.

Posted by Mantin Lu on Thu, 16 Mar 2017 11:33:00 EDT in Business/Marketing, Console/PC, Smartphone/Tablet, VR
Shared some data and my thoughts about GDC 2017. Also shared my point of view of VR for the game industry.

Posted by Mantin Lu on Mon, 27 Feb 2017 04:47:00 EST in Business/Marketing, Production, Smartphone/Tablet
In this article, I talk about the current situation of the China mobile market, and what the trend means to mobile game developers in the west to get into it.

In this article, I shares some of the findings to conclude the China game market in 2016 and see whats the trend of 2017.

Posted by Mantin Lu on Mon, 12 Dec 2016 09:58:00 EST in Business/Marketing, Console/PC, Indie, Social/Online, Smartphone/Tablet, VR
This article talking about the right attitude towards an investment or M&A deal in the Game Industry.

Posted by Mantin Lu on Fri, 28 Oct 2016 10:32:00 EDT in Business/Marketing, Design, Production, Indie, Social/Online
China market is a prosperous one that greatly driven by games. As I have always recommended, for Western game developers, thinking China is a wise strategic move to start developing their games.

Posted by Mantin Lu on Wed, 28 Sep 2016 09:56:00 EDT in Business/Marketing, Smartphone/Tablet
There is a new report recently about using ARPU to identify best target markets for the mobile games. I was a little bit surprised at the first glance since we couldnt really conclude the performance of a game by looking solely at ARPU ......

In this article, I tried to answer the question "Why Successful Games in China Rarely Obtain the Equivalent Success in the West". I explained some of the differences in taste, culture, monetization mindset, and development mentality between East and West.

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