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January 22, 2021
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Igor Matrofailo's Blog


IT Consultant / Product Creator / Project Manager at the leading global software development and consulting company. With 3+ years of hands-on experience in indie game development team. Since 2006 I was involved in dozens of software development and IT consulting projects - from idea to launch and beyond. And now, through this blog, I’d like to share with you proven techniques, researches and personal experience that resulted in market and operational success. In the end, you are free to accept or reject.


Member Blogs

Mobile Game Audit Framework that you can use to assess competitors or your own mobile games. This post indicates major elements of the framework.

Large number of downloads and comments does not mean “successful product”, so we decided to introduce quantitative metrics in order to measure product performance, which eventually impacts product success. As a core metrics we took Retention and LTV.

Igor Matrofailo's Comments

Comment In: [Blog - 01/07/2016 - 02:32]

Thank you David for your ...

Thank you David for your feedback. I 've tried to collect and structure well-known video game attributes based on proven techniques and best practices. So you right, i think this framework could be applicable for non mobile games as well.

Comment In: [Blog - 12/21/2015 - 01:42]

Andrew, I absolutely agree with ...

Andrew, I absolutely agree with your point. Retention is measure of the game mechanics and it is one the major ingredients to calculate LTV. LTV is depends on Retention Virality Monetization. In this particular article I 've used Day-7 retention as indicative milestone, but of course you may target positive ...