Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 21, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


 

Igor Matrofailo's Blog

 

IT Consultant / Product Creator / Project Manager at the leading global software development and consulting company. With 3+ years of hands-on experience in indie game development team. Since 2006 I was involved in dozens of software development and IT consulting projects - from idea to launch and beyond. And now, through this blog, I’d like to share with you proven techniques, researches and personal experience that resulted in market and operational success. In the end, you are free to accept or reject.

 

Member Blogs

Posted by Igor Matrofailo on Thu, 07 Jan 2016 02:32:00 EST in Design, Indie, Smartphone/Tablet
Mobile Game Audit Framework that you can use to assess competitors or your own mobile games. This post indicates major elements of the framework.


Posted by Igor Matrofailo on Mon, 21 Dec 2015 01:42:00 EST in Business/Marketing, Indie, Smartphone/Tablet
Large number of downloads and comments does not mean “successful product”, so we decided to introduce quantitative metrics in order to measure product performance, which eventually impacts product success. As a core metrics we took Retention and LTV.



Igor Matrofailo's Comments

Comment In: [Blog - 01/07/2016 - 02:32]

Thank you David for your ...

Thank you David for your feedback. I 've tried to collect and structure well-known video game attributes based on proven techniques and best practices. So you right, i think this framework could be applicable for non mobile games as well.

Comment In: [Blog - 12/21/2015 - 01:42]

Andrew, I absolutely agree with ...

Andrew, I absolutely agree with your point. Retention is measure of the game mechanics and it is one the major ingredients to calculate LTV. LTV is depends on Retention Virality Monetization. In this particular article I 've used Day-7 retention as indicative milestone, but of course you may target positive ...