Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
February 27, 2020
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Dolly Dai's Blog


Dolly Dai

BD Manager at LocalizeDirect, focus on Asian gaming markets

2 years in gaming and localization industry 

Master in Economics at Lund University


YouTube: Hej! I am Dolly. 


Member Blogs

Posted by Dolly Dai on Tue, 17 Dec 2019 01:40:00 EST in Business/Marketing, Production, Serious, Indie, Social/Online
FIGS is the sacred cow in the world of video game localization - everyone’s doing it or starts their game translation push with these four languages. But is it still important? Let’s dig into the FIGS markets’ potential.

Posted by Dolly Dai on Wed, 06 Nov 2019 10:13:00 EST in Business/Marketing, Production, Indie, Social/Online, Smartphone/Tablet
We only hear about Valentine’s day but what about Chinese Singles’ Day? It was launched 10 years ago as an excuse for e-commerce to squeeze extra sales. Now, it’s one of the highest revenue-generating days in China in most industries. Follow our rec

The creators of t Space Marshals, Reckless Racing, and Xenowerk, Swedish studio Pixelbite is launching its tactical mobile strategy game Xenowerk Tactics this week. LocalizeDirect briefly talked to Pixelbite co-founders Mattias Olsson and Anders Blom.

Posted by Dolly Dai on Tue, 01 Oct 2019 07:15:00 EDT in Business/Marketing, Production, Serious, Social/Online
Ever thought about expanding your game to the MENA region but not sure where to start? Try Turkey first. It’s very much a mix of East and West, it is also the most developed games market and the video game centre of MENA.

Posted by Dolly Dai on Wed, 04 Sep 2019 09:59:00 EDT in
When looking at revenues, Japan is the 3rd largest games market in the world. Prepare your game from the start for the Japanese game market - then the game or app localization process will be smoother.

The Korean game market is growing both in downloads and revenue. A video game translation into Korean is a good investment if you want to reach the Asian continent.

Dolly Dai's Comments

Comment In: [Blog - 06/03/2019 - 10:18]

Hi John, I won 't ...

Hi John, I won 't recommend Portuguese in Macao. Simplified Chinese and traditional Chinese would be definitely enough. And game releasement won 't affect Tibet as long as your game doesn 't contain any violent/sensitive parts. -