Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 22, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Essential Marketing/PR Tips For Indie Devs

by Michael Hicks on 05/03/16 02:06:00 pm

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.
The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.



After six years of trial and error experiences promoting my games, I’ve compiled some essential tips into one video! How should you write an email to the press? How should you describe your game? When should you start promoting your work? How should you handle your launch? Should you work with a publisher to help you? These questions and more are answered, including tips for managing your Twitter followers, advice for showing at booths/conventions and why you should avoid game bundles.

Follow me on Twitter:
My Website:
Check out my game Pillar on PS4/PC:


Press Release Aggregators:

List of Youtubers to email:

List of game sites to email:

Free mailing list for your site:
If your website has cpanel, there are built in tool there

Twitter follower tool:

Related Jobs

Sony PlayStation
Sony PlayStation — San Mateo, California, United States

Sr. Manager, Competitive Gaming (North America)
tinyBuild LLC
tinyBuild LLC — Bellevue, Washington, United States

Office Administrator
Cold War Game Studios, Inc.
Cold War Game Studios, Inc. — Remote, California, United States

Level / Encounter Designer
Insomniac Games
Insomniac Games — Burbank, California, United States

User Experience Researcher

Loading Comments

loader image