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  Hearthstone Director Ben Brode to Deliver PAX Dev 2018 Keynote
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]



SEATTLE – July 16, 2018 – Well met! Ben Brode, the former Hearthstone game director and Blizzard designer, will deliver the keynote address at PAX Dev 2018.

Brode, who recently co-founded independent studio Second Dinner, began his game industry career in 2003 as a tester in Blizzard’s QA department. In the ensuing years, Brode worked in production and design before leading development on Hearthstone, a free-to-play online card game based on the Warcraft series. Following its 2014 release for PC, Mac, iOS, and Android, Hearthstone has been praised by critics and fans alike while garnering more than 70 million players.

Founded in 2011, PAX Dev is among the industry’s leading events for developers to hone their craft. Taking place Aug. 28-29, 2018 at the Seattle Westin Hotel, PAX Dev provides a forum for industry professionals to learn, share, and debate with one another in a constructive environment.

In addition to the keynote, PAX Dev will feature a selection of other fantastic panels featuring prominent and knowledgeable luminaries.

Passes for PAX Dev are currently on sale through the event registration page. Two-day conference badges are available for $399, while student tickets are offered for $275. PAX Dev registrants are also invited to purchase PAX West badges for all four days for $210.

Produced by ReedPOP, in conjunction with Penny Arcade, the consumer facing PAX shows – West, East, South, Australia, and Unplugged have become some of the world’s largest gaming conventions, each with tens of thousands of guests every year. Every convention is a celebration of gaming culture, where prominent game developers connect directly with the gaming community via panels, demos, concerts, tournaments, and freeplay sessions.

For more information on PAX Dev 2018, check out the official PAX Dev website and follow updates on Twitter and Facebook.


PAX, or Penny Arcade Expo, is a festival for gamers to celebrate gaming culture. First held in Seattle in 2004, PAX has nearly doubled in size each successive year, with PAX Prime 2014 selling out of tickets in a matter of minutes. Connecting the world's leading game publishers with their most avid and influential fans, PAX expanded with a second show in Boston in 2010 and a third in San Antonio in 2015, making it the three largest gaming shows in North America. The first international PAX was held in Melbourne, Australia in 2013. In 2017, Penny Arcade announced PAX Unplugged, its first tabletop focused show, to be held in Philadelphia.

Penny Arcade

Penny Arcade is a web comic focused on video games and video game culture, written by Jerry Holkins and illustrated by Mike Krahulik. With over 3.5 million readers, it is the most popular and longest running gaming web comic online. Penny Arcade is also responsible for the Child's Play Charity, the Penny Arcade gaming expos (PAX) in Seattle, Boston, San Antonio, Philadelphia, and Melbourne, multiple videogames based on the brand, and multiple online video series.


ReedPOP is a boutique group within Reed Exhibitions, the world’s leading event organizer. ReedPOP is devoted exclusively to organizing and managing events, launching and acquiring new shows, and working with premium brands in the pop culture world to deliver once in a lifetime experiences for fans everywhere. ReedPOP is dedicated to facilitating celebrations of popular culture around the globe that transcend ordinary events by providing unique access and dynamic personal experiences. ReedPOP is proud to be a part of a portfolio of events that include New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) West, East, South, Australia and Unplugged, Emerald City Comicon (ECCC), BookCon, BookExpo, Oz Comic-Con, Comic Con India, Comic Con Paris, Comic Con Seoul, Star Wars Celebration, ComplexCon and more. The staff at ReedPOP is a fan-based group of professionals uniquely qualified to serve those with whom they share a common passion.


Kyle MacGregor Burleson / Carter Dotson

Stride PR for Penny Arcade

[email protected] / [email protected]