FOR IMMEDIATE RELEASE

14 ^th January 2013, WARWICKSHIRE. Leading games and technology PR agency Lincoln Beasley will be staging a free indie PR workshop at Birmingham Science Park Aston on Wednesday 23 ^rd January 2013.

‘Shouting in a crowded room: Using PR to build your digital brand’ will be hosted by Birmingham Science Park and led by Lincoln Beasley’s Natalie Griffith. The hands-on workshop is designed to give indie developers and tech startups a solid grounding in the importance of PR and brand-building, as well as the opportunity to discuss and share best practice between all the attendees.

Drawing on over two decades in the games industry, Natalie will take the group through the essential tactics, opportunities and working practices that smaller studios should embrace as they strive for commercial success in an ever-crowded marketplace. Natalie explains: “Despite the lower technological barriers for entry into digital entertainment in 2013, the fundamental rules of PR are more important than ever. Without addressing those needs and learning to make the most of the communication tools at their disposal, even the best titles can fail to distinguish themselves. I’m hoping that by sharing a little of my experience and bringing a variety of developers together in this way they can all learn from each others’ successes and failures, and perhaps even create a network of support and collaboration that they can all continue to benefit from in the future. BSPA have a great history of enabling entrepreneurs to exchange ideas in this way and we’re pleased to be able to contribute to that now.”

Dr David Hardman, CEO of Birmingham Science Park Aston, is looking forward to the event: “We’ve seen some amazing success stories of innovation in the region over the last 30 years, and we’ve been delighted to be able to support many of them through the Science Park and its initiatives such as the e4f programme. One of the biggest challenges facing these entrepreneurs however has been promoting themselves and their work, either to investors or to their end consumers, so I’m delighted to welcome Natalie and Lincoln Beasley to help bridge that knowledge gap and support the innovators and entrepreneurs of the future.”

The Workshop is free to attend but places are limited so advance registration is required. It will be held at BSPA’s Faraday Wharf site on Wednesday 23 ^rd January 2013, from 2-4pm. For more information and to register please visit http://prforindies.eventbrite.co.uk/ or email natalie@lincolnbeasley.co.uk.

FOR PRESS ONLY:

ABOUT LINCOLN BEASLEY PR & MARKETING:

Lincoln Beasley PR & Marketing was founded in 1996 by long-standing games industry PR specialist Alison Beasley, who was joined in 2012 by experienced PR professional Natalie Griffith. Since its inception, LBPR has specialised in providing high quality PR services for an impressive range of games and technology companies, with current and past clients including Frontier Developments, Unity Technologies, Gaikai, Blitz Games Studios and Stainless Games. The agency has represented diverse projects from traditional console titles, to social, mobile and web-based experiences, and cutting edge technology solutions.

www.lincolnbeasley.co.uk