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Mobile HTML5 game developer Moblyng closes
Mobile HTML5 game developer Moblyng closes
January 9, 2012 | By Eric Caoili

January 9, 2012 | By Eric Caoili
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    5 comments
More: Social/Online, Smartphone/Tablet, Business/Marketing



Moblyng, a developer specializing in cross-platform HTML5 games for mobile devices, has laid off all 20 of its employees and closed after failing to "monetize enough to stay in business."

The company was one of the first to focus on delivering HTML5 games, which unlike Flash-based titles can be played on both social networks and on mobile devices. It believed the cross-platform nature of the language would eventually make HTML5 the dominant technology for online and mobile games.

Moblyng created a toolset enabling partner developers like Playdom and LOLapps to create games that were deployable across multiple online and smartphone platforms (e.g. iPhone, Android). It also began releasing its own HTML5 titles like Social Poker Live on the Facebook HTML5 mobile platform in October.

Though the Redwood City-based company had received over $10 million in funding since opening in 2005, and its HTML5-powered titles were beginning to pick up in traffic, that wasn't enough to prevent its closure. Moblyng CEO Stewart Putney explained to VentureBeat, "We did not monetize enough to stay in business."

Despite the firm shuttering, Putney still believes HTML5 will one day become a challenger to Flash: "I am very proud of the work we did, the HTML5 games are still live and we have a growing base of active users. I remain very confident HTML5 will be a great platform for social games and media, it is simply a question of when."


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Comments


Florian Putz
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Hm, seems that the number of employees grew faster than the market for html5. On the other hand $10m in funding is quite a lot. U can feed even 20 employees for quite some time with that money. Our small company has only 4 people, but considering that work and office space is a lot cheaper in the US than in most EU countries, I wonder where all the money went.

Sherman Luong
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I had 25 people and I would last 8plus years with 10million. Unless the investors started pulling money back once its not making a profit.

Christopher Braithwaite
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Not in the Bay Area you wouldn't. Besides look at the numbers, they did about seven years which is not too bad.

Andrew Grapsas
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I mean... looking at their roster, not a lot of experienced game programmers/people in general. Also, HTML5 is, you know, not really ready.

Darren Schnare
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I agree that HTML5 just isn't the ideal game platform everyone thinks it is. Even with WebGL standardization around the corner, Javascript performance is unpredictable at best. This is not to say that games can't be developed on the platform, but that the platform severely limits what is possible.


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