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Microsoft: Kinect Sells 2.5M Worldwide In First 25 Days
Microsoft: Kinect Sells 2.5M Worldwide In First 25 Days
November 29, 2010 | By Kyle Orland

November 29, 2010 | By Kyle Orland
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    7 comments
More: Console/PC



Microsoft announced today that Kinect, its new 3D-camera-based Xbox 360 controller, has sold 2.5 million units worldwide in its first 25 days of retail availability.

The new sales numbers suggest Kinect is maintaining the sales pace it saw immediately following its launch, when Microsoft moved an estimated one million units in just ten days of U.S. availability and five days of European availability.

The new figures also include Japanese sales made since the hardware's November 20 launch there. Tracking firm Media Create reports the Kinect saw a "quiet launch" in that country, selling only 26,000 units in its first weekend on sale.

Mid-November launches for Kinect in Australia, New Zealand, Singapore and other countries also played into the new sales numbers, though precise sales figures for those regions weren't immediately available.

“We are thrilled about the consumer response to Kinect, and are working hard with our retail and manufacturing partners to expedite production and shipments of Kinect to restock shelves as fast as possible to keep up with demand,” said Don Mattrick, Microsoft's president of Interactive Entertainment Business, in a statement.

In a September interview with Gamasutra, Microsoft Xbox Product Director chief Aaron Greenberg predicted the Kinect would sell three million units worldwide through the holiday season.

That sales target for the hardware was later increased to five million units through the end of the year, a mark Microsoft seems set to meet if current sales rates continue.


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Comments


Nathan Verbois
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The first report of sales (i.e. the 1 million in 10 days) was clarified as sell through to customers, so I would imagine that this is the same, but that's still an assumption. We'll find out soon, I expect.

Nathan Verbois
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According to the IGN news article, Microsoft clarified that this is sell through to customers.



http://xbox360.ign.com/articles/113/1137285p1.html

Fábio Bernardon
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I guess the bigger question is how does the console sales correlate to this. In other words, is Kinect appealing to the Wii audience or the current X360 base? I believe MS intention was towards the first rather then the second.

Leon T
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I don't think that is something you can judge over the holidays since system sales will go up anyway.

Fábio Bernardon
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true, but as someone mentioned above it is something we will be able to see in the first few months next year.

Amir Sharar
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That is somewhat true, but I'm sure MS themselves have the Kinect Console Bundle sales vs. Kinect Peripheral sales. Something that I don't think we will see unless it flatters MS.

Leon T
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I agree that the sales next year will be the best way to see if kinect is pushing hardware. I think you may have to wait until Feb. or March to really tell though. Jan. is usually the month that the industry can run low on stock from the holidays.


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