Video: Doing good user research at the end of game production
If you work in games you've probably heard the mantra 'test early, test often.'
At GDC 2015, Electronic Arts' Veronica Zammitto gave a talk (with a case study of Plants Vs. Zombies: Garden Warfare) that was all about what to do when you start testing early, and keep testing -- all the way through until the final leg of game production.
At that final leg, Zammitto says, you may not be able to respond to testing feedback with the sort of radical changes you could pull off early on, but you can (and should!) still act on testing data by making fine-tuned adjustments and pivoting your game in response to player feedback.
Her talk was concise, practical, and all the more relevant today when so many games are launching early and evolving as live services. If you missed the talk in 2015, don't miss your opportunity to now watch Zammitto's presentation for free via the official GDC YouTube channel!
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