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Xbox gamifies Gamerscore with rewards credits
Xbox gamifies Gamerscore with rewards credits
September 5, 2013 | By Kris Ligman

September 5, 2013 | By Kris Ligman
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    3 comments
More: Console/PC, Business/Marketing



Fresh from its transition away from its points system into local currency, Microsoft is rolling out a new Xbox Live Rewards program to incentivize customer participation.

The new rewards points -- "credits" -- cannot be purchased, only earned through actions such as renewing an Xbox Live Gold subscription, registering a new game, or answering customer surveys.

In a sense, this makes the new credits system more analogous to Nintendo's rewards program through Nintendo Club than through Microsoft's previous points currency. Additionally, Xbox credits are viable only through Xbox's marketplace. After players earn at least 5,000 credits, the amount is converted into the player's local currency and added to their account, to spend on games, items for avatars, and so forth.

The rewards program, whose previous version was Xbox Live Rewards, also enables players with a higher Gamerscore to receive up to a 3 percent rebate on store purchases. "Rebate" is the operative word here -- this won't translate into reduced revenue share for developers who sell their games through Microsoft's Xbox Live storefront.


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Comments


Katy Smith
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Yo dawg! I heard you like games! So we made a game out of the game to game your games!

Actually, I think the idea is kind of neat! Looking forward to see where this goes.

Dustin Treece
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Xbox rewards has been around for almost 2 years, they just redid the site when they changed to local currencies. They've even been giving rebates on marketplace purchases for high gamerscores since the program started a few years ago. It's actually a worse system for the user now, as you have to spend $10 to earn the increment of credits tied to your gamerscore (50-300 credits per $10 spent, depending on your gamerscore), and then wait until you get 5000 of those bad boys, and then wait again until the end of that month to get that sweet sweet payoff of $5! Don't spend it all in one pla-- oh ya...

While not exactly new, it always did surprise me how little Microsoft advertised it, and how few people actually knew about Xbox rewards.

E McNeill
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Chris Hecker's nightmare, coming true.


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