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Nintendo's new strategy for the 3DS seems to be working
Nintendo's new strategy for the 3DS seems to be working
August 15, 2013 | By Kris Ligman

Nintendo has reported a third solid month for its 3DS, once again claiming the top spot as the best-selling game platform.

Carried significantly by Animal Crossing: New Leaf -- which sold 150,000 combined digital and packaged units in July, for a total of 660,000 units since its release in June -- the platform saw a year-on-year sales increase of 45 percent for software and 14 percent for hardware in July.

The publisher also announced that 3DS title Luigi's Mansion: Dark Moon, which launched in March, had surpassed 820,000 combined physical and digital units in July.

Meanwhile, software sales for Wii U are chugging along, with New Super Mario Bros. U surpassing 830,000 lifetime sale units and Earthbound's recent Virtual Console re-release "off to a great start," according to Nintendo.

Recent overhauls to the 3DS's StreetPass feature and a robust portfolio of predominantly first party titles staggered throughout the latter half of the year -- including Pokemon X and Y for 3DS and Donkey Kong Country: Tropical Freeze for Wii U -- will also likely sustain momentum through the holiday season.

Further reading:

-An up-close look at Nintendo's growing digital sales business

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