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Nintendo's new strategy for the 3DS seems to be working
Nintendo's new strategy for the 3DS seems to be working
August 15, 2013 | By Kris Ligman

Nintendo has reported a third solid month for its 3DS, once again claiming the top spot as the best-selling game platform.

Carried significantly by Animal Crossing: New Leaf -- which sold 150,000 combined digital and packaged units in July, for a total of 660,000 units since its release in June -- the platform saw a year-on-year sales increase of 45 percent for software and 14 percent for hardware in July.

The publisher also announced that 3DS title Luigi's Mansion: Dark Moon, which launched in March, had surpassed 820,000 combined physical and digital units in July.

Meanwhile, software sales for Wii U are chugging along, with New Super Mario Bros. U surpassing 830,000 lifetime sale units and Earthbound's recent Virtual Console re-release "off to a great start," according to Nintendo.

Recent overhauls to the 3DS's StreetPass feature and a robust portfolio of predominantly first party titles staggered throughout the latter half of the year -- including Pokemon X and Y for 3DS and Donkey Kong Country: Tropical Freeze for Wii U -- will also likely sustain momentum through the holiday season.

Further reading:

-An up-close look at Nintendo's growing digital sales business

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Yiannis Koumoutzelis
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I wouldn't say new strategy. This is what Nintendo traditionally does.
Awesome 1st party games that have a very long tail and lift the platform. They did this with every device. Hopefully what is often referred to as "Nintendo Magic" will work for WiiU as well!

Animal Crossing sold very well even during DS days. It simply is one of the best games out there!

evan c
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Yup. It's pretty much - Make good games + Advertise = Profit

I also bet that they have reasonable development budget and realistic sales expectations...

Marc Schaerer
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What Nintendo especially has and always had - a thing otherwise only natural to Valve and Blizzard - is a desire for quality not a desire to meet unrealistic timelines.
its the later that often destroys good games and makes them at best good games. EA, Activication and Ubisoft amaze me time after time on this front.
I don't get how you can spend 3 figure million budgets on titles just to rush them out the door in unfinished or plain simply inacceptable states, just cause you can afterwards buy / Advertisement blackmail media outlets to give you good enough reviews to sell.

Merc Hoffner
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Animal Crossing is a funny one though and is a real testament to Nintendo's faith in their own products, and their ability to imagine markets before they even exist.

Few will remember, but Animal Crossing was originally an N64 game that didn't set the world on fire, and was subsequently ported to the Gamecube, where it was similarly under the radar.

Somehow it started resonating nearly five years after the fact. How in the hell did they do that?

evan c
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@Merc Hoffner - Nintendo's not fixated on cloning other successful games like the rest of the industry.