The NPD Group has released its U.S. video game retail sales figures for February 2013, furthering the trend of retail decline we've been seeing for quite some time.
Overall retail sales across new hardware, software and accessories was down 25 percent from where they were during February of 2012.
Hardware sales were hit hardest, with a 36% decline as purchases trail off in the shadow of new hardware such as the PlayStation 4 expected this year.Wii U struggles continueAll eyes are on Nintendo's Wii U, which saw an incredibly rough January that may have seen sales as low as 57,000. This month, the NPD Group says that sales on a weekly average increased around 40 percent, meaning that monthly sales for the console were in the neighborhood of 64,000.
Its performance, when averaged out by week, is still significantly worse than any performance on record for either the Xbox 360 or PlayStation 3.
Sources tell Gamasutra that January's performance was affected negatively by holiday speculators returning systems to stores when they couldn't resell them at a profit. However, it's hard to imagine that this was much of a factor in February, and these figures are alarming for a console only in its fourth month on shelves.Top 10 software chart (SKUs combined)(Note: SKUs are listed in descending order, with the first SKU listed being the one that sold the most units at retail)
1. Dead Space 3 (360, PS3, PC)
2. Call of Duty: Black Ops II (360, PS3, Wii U, PC)
3. Crysis 3 (360, PS3, PC)
4. NBA 2K13 (360, PS3, Wii, Wii U, PSP, PC)
5. Metal Gear Rising: Revengeance (PS3, 360)
6. Aliens: Colonial Marines 2013 (360, PS3, PC)
7. Just Dance 4 (Wii, 360, PS3, Wii U)
8. Far Cry 3 (360, PS3, PC)
9. Sly Cooper: Thieves in Time (PS3, PSV)
10. Madden NFL 13 (360, PS3, Wii, PSV, Wii U)By the numbersPercentage changes year-on-year
Video game hardware: $244.2M (-36%)
Video game software (console, handheld): $352M (-36%)
Video game software (console, handheld, and PC): $369.9M (-27%)
Video game accessories: $213.9M (-3%)
Total video game sales: $810M (-25%)
Estimated used game, rental and "other physical" sales: $90M
Estimated digital sales: $319M
Total estimated video game spend in US: $1.2B
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Is January 2012 meant here or February 2012?
"All eyes are on Nintendo's Wii U, which saw an incredibly rough January that may have seen sales as low as 57,000. This month, the NPD Group says that sales on a weekly average increased around 40 percent, meaning that monthly sales for the console were in the neighborhood of 64,000. "
I have problems understanding the math at work here. If sales in January were 57K and if they increased by 40% on a weekly average how can this lead to 64K in march?
I'm also confused by the math here. 57,000 + 40% = approx. 79,800. Maybe January was considered to have 5 weeks and February had 4?
Regardless, they are still not good numbers. At least they didn't continue to go down.
It will stay low until the games start to come out and the price drops a bit. Lego City Undercover is arriving in a few days. Pikmin 3 in 3 months. Zelda remake in the fall. And an xmas title or two likely one of those a major franchise. The yen is also dropping which will give Nintendo more room to lower the price. Thus sales should be higher a year from now.
IT is a marathon. I don't expect the system to be number one or anything here in the US. But it will look a lot more appealing in a year to 18 months than it looks now.
Or is 40% increase already account for the shorter reporting period?
Some of my favourite games over the past 20 years have been Nintendo games. My favourite console of the past 20 years is a Nintendo machine. I'm not someone who wants to see Nintendo fail but equally how they seem to see the current/future gaming environment is baffling. Handheld gaming machines have been replaced by phones (I think we can drop the "smart" bit by now) and tablets. And Sony and MS are going to be going all out to try and control the living room.
If Nintendo wanted to jump ahead of the competition they just needed to release a true tablet console, they could of consolidated their handheld business and console business into one and would of had a device which would of taken on their true competitor which is Apple.
Can you imagine a SNES looking tablet/console, which you could also plug into a big screen? With new versions of Mario world, Mario Kart, Metroid and Zelda available at launch? It would of sold by the bucket load.
The whole "second screen" stuff they've tried to sell is dumb. We already KNOW two screens doesn't work for games unless you're doing some ultra wide field of view or ultra hardcore MMO stuff.
Exactly and they could of gotten away with current Gen visuals because everybody has lower expectations of the graphics capabilities of a tablet than they do a supposedly next Gen console.
To me it works extremely well in ZombiU and in Nintendoland and both doesn't use the 2nd screen for some ultra wide field AND none of them is an ultra hardcore MMO.
The public will eventually learn about it.
NintendoLand shows off interesting 2 screen ideas.
Standard split screen gaming is arguably better with 2 screens as well.
"The public will eventually learn about it."
But that's the point, why launch a perceived inferior console right at the start of the run up to the 2 biggest console launches of the last 10 years? Everyone is waiting for the PS4 and XBox 720, everyone is I suspect saving their money to buy one of those machines.
There's no time for anyone to "learn" about it because everyones waiting for consoles from the big 2. And don't forget it's going to be in competition with the Android consoles which are going to be a lot cheaper.
The console manufacturer which emerges from the next 5 years is going to be the one that grabs the current market opportunities first, and I don't think Nintendo have done that.
I think it stands a chance of some success if they cut the price drastically, I think maybe $149 plus Mario Kart etc it would sell to keep it going, otherwise it's just going to be squeezed from all sides.
Well they didn't purposely launch a perceived inferior console out of the gate. lol.
They did what they did with the Wii. I don't see much difference. IT just wasn't a lead off home run.
But eventually the games pile up and the price drops and the public learns more about it and it looks more attractive.
The other guys aren't going to look super great out of the gate either. Their price points are going to be high. The games are likely to be ports of 360/PS3 games for a good year at least.
And launch games are going to be rough for the most part.
But as always if no one likes what they are selling and the games don't turn it around then they will fail. That is always the challenge.
I'm a firm believer in that games sell consoles, and getting some big exclusives out there needs to be Nintendo's biggest priority.
Would it kill them to release a couple screens of a Wii U Zelda or Mario Kart? It's like they're asleep at the wheel.
Thinking about it just now they have announced high quality upcoming exclusives in nearly every major genre. But I think the issue is that people don't know in what time frame to expect these games. Will they come out soon or are they years away? You could interpret Nintendo's reluctance to put a date on it as a sign that they're still a long ways off, but I'm not sure that it's jus that. I think Nintendo likes to do these sort of "stealth" launches. I remember they used to hype games for years sometimes before they came out, and while they still do that some, they also now routinely keep things under wraps until just a few months before release. Case in point - Retro. What are they doing right now? We'll probably find out soon - certainly at E3 if not before. Recall that DKC:R was announced in June of 2010 and released in November that same year. Depending on what they're doing something like that could happen again.
A picture is worth a thousand words. A trailer is worth about 1800 pictures, depending on the framerate.
Even then, I'd still be keeping my original Wii plugged in; I still want my Gamecube fix every now and again.
What IS perplexing is that at first I was pleased that Nintendo finally seemed to take a page from the homebrew scene on the Wii and enabled native support for external storage for the WiiU... and at the same time basically don't allow being able to do anything meaningful with it. To my understanding, a WiiU will recognize external storage, but WILL NOT:
- let me install any games on it
- let me RUN any games FROM the external storage
- allow saves to be stored or loaded from it
So with these limitations, what the hell good is it to have an external hard drive attached to the WiiU? Personally I feel this is a HUGE oversight or knee-jerk of paranoia on the part of Nintendo, and felt like "one step forward, four steps back". It's rather sad that USB usage on the Wii's homebrew scene allows more than what Nintendo has officially allowed thus far with the WiiU. I hope since this system can be update, that Nintendo will reconsider and allow more freedom with the ability to support games and saves to and from external storage as well.
I'm a firm believer in that games sell consoles, and getting some big exclusives out there needs to be Nintendo's biggest priority.
Nintendo should go into a store and watch people buy random crap they don't need. Take notes. I do all the time. There are too many freaking problems with this console. They recreated the PS3 with less horse power, less appeal, and no competition at launch!
What's crazy is that Nintendo decided to launch a $350 console that's roughly as powerful as consoles that released in 2006.
But it's more easy for the industry to blame Nintendo for everything, than to see what is wrong in general, because it would mean to take in consideration, that people are leaving the industry in great numbers because of the games, the industry is offering to them.
Nintendo's success in the last generation helped to bring new players into gaming, the industry never cared for these gamers and showed them the cold shoulder, concentrating on their traditional core gamers. Now everybody besides the ultra core gamers finds nothing of interest any more and is quitting gaming. Well done industry and good luck in making more expensive games in a shrinking market.
The playstation 2 launched in 2000. The playstation 3 launched in 2006. Six years.
The xbox launched in 2001. The xbox 360 launched in 2005. Four years.
So yea, this generation is the longest in history. Not to mention, you're comparing new hardware (Wii U), with hardware that's been available for the last 7 years and has probably come close to the saturation point.
The start of a generation is, when the first machine of a generation is launched and it ends, when the last gets a successor. This means this circle was 8 years, according to your logic, it would be Wii 2006 WiiU 2012 = 6 year circle, that would be the same circle length, the best selling console of the last generation the PS2 had.
What you are talking about is the individual lifetime of a console, the short life the XBox experienced had nothing to do with the cycle length of this generation. The Dreamcast had a 3 year lifespan, but of course, the life span of the generation it belong to was not 3 years.
A shorter lifetime of a console is no sign of health, neither the DC nor the XBox were successful consoles, that can be used as positive examples of quick generation transitions.
Sales are down since 2009 and they crashed horribly in 2012, that's no new development, that has anything to do with the new generation, additionally the new generation is not on it's way, it's here since last november and so far it hadn't put the industry in boost mode.
" Also, I'm sure many game developers are switching their focus to the new consoles. "
Developing games with higher development costs for consoles with a smaller install base doesn't seem like a smart move to me.
If the US economy continues to spiral to the bottom you will see hyper inflation next next console generation. If game consoles rely on the USA for bulk sales they could be looking at an end. Profit will be no where near expected, because of the shrinking middle class(which currently runs on pocket change). Awareness of economy is the greatest factor to a successful console launch.
Nintendo spent their money on the 2 screen gaming experience. And not on the best visuals.
Whether Nintendo developed a controller you think is a gimmick or not is beside the point. And if you are a person that creates chip sets that go in to the technology we use, you have the authority to enlighten us on the power of the consoles, smartphones and the like, but if not then please refrain from that hollow argument as well. The point Christian has been making is extremely valid and if you are paying attention you will see that the gaming sector is moving into a direction of more at cheap, and has been for some time now. Your getting large swaths of PC / Console core gamers that are using Steam for deals only. You are getting gamers that have been educated to wait until the price drops on hardware, or to wait until the special edition software hits the selves with all the DLC contain in it for next to nothing, and your getting the buy it used because... argument. The Core gaming market is erratic and they are looking forward to the next bad news to argue over the net about, and to justify their buying habits. They obviously are not playing AAA games at good lengths or are not playing games at new retail prices. They are plaing them at used and sell prices. Then some are using outlets like Gamestop (which every core gamer seems to hate but continue to use) to get back more money off of their used / sell games to buy more used / sell games they may not like despite the grand epic time it and money it took to make them.
All I'm saying is that the Big three are really not noticing the trend here, and are continuing to produce high powered consoles at the expense of better graphics. I think the problem most have with Nintendo as of now doesn't stem from what they did, or what they are doing via controller or power per say. I think the problem is in the fact that they have joined the pretty graphics HD era when they seemed to have railed against it for a time. Gamers keep saying stupid stuff like "if they had of made a Wii2 HD and just had a standard controller then..." then what? You would be OK with that. They did just that and you are still not OK with it. I'm still trying to figure out what a standard gaming controller really is because in my experience with console gaming there has never been a standard controller. Any fool could have predicted that Nintendo would eventually catch up with the TV market once they believed the saturation was good enough. Now gamers want to talk about game consoles and computers supporting TV sets they couldn't even fit in their house or afford (4K anyone?)We are stuck arguing about sales records and power when we should be playing games on those systems. So what does that tell you about the deliver methods and enjoyability of those game that take so much money to make. People aren't enjoying them like they are some of the lesser titles on iOS and android devices.
All I have to say about the whole thing maybe for a blog post or something, but All I'm saying is if people are waiting for this or that because this or that has not occurred; this is not a good sign of things to come. It is a bad sign because there are too many people trying to predict the future rather that enjoying what they have now. People are not happy with now and that is what is causing this rift. Nintendo, Sony, or Microsoft are going to do what they need to do to survive or they will leave the gaming market in some fashion. We are the market they leave when they do.
/rant
It may make sense for you as a customer, but the question is, does it make sense for a publisher. Games like Assassin's Creed and Watchdogs will be released on 6 platforms this holiday (maybe more, if handheld ports will be added). Developing these games for 6+ platforms means to spend more money on the development of these games then for previous games, but it doesn't mean you can sell more copies of the game.
I am pretty sure, you won't buy a game on the PS3, if you have the chance to buy this game on the PS4, on the other hand, publishers can't ignore the current generation, because of it's big installed user base.
You can argue that this is the typical situation between 2 generations, but it is not. The current generation had already to high development costs, this lead directly to a reduced output in titles and a more and more limited variety in genres. This specialisation on fewer genres lead to a focus on a certain type of gamer and the group, this type of gamer belong to was never big enough to justify the costs of the AAA games, that were made during the last years.
This lead to unoptimised buggy games with tons of DLC, season passes and all the other ways to milk the gamer.
Now it seems, the industry has driven even these gamers away with their games, because the free fall on 2012 can only mean, that hardcore gamers are leaving the market.
In this situation is the launch of new pricey consoles with even higher development costs the last thing the industry needs. What is really needed is a way to bring new customers into the business, instead of trying to make 1080p ports of games, that people can play on their existing consoles in 720p, the industry should try to make new games for the existing consoles, because they are so affordable, that non gamers would buy them. Something the new $500+ generation will not achieve.
"It was foolish to ship the WiiU without a new Mario or Zelda title ready"
The Wii U shipped with a new Mario title ready.
"For example, I wish I had known Apple was going to release their newest iPad early, 8 months after the previous version, because I had just bought an iPad a couple months before"
Apple is releasing new versions of their products regulary, does it really make any difference, if the new iPad is introduced after 8 months, instead of 12 months?
It's irrelevant, if I am pleased by the thought of new consoles or not, what I am saying is, these new consoles won't help the industry in it's current crisis and I am saying, that launching a new product, that requires bigger investments on the publisher side and a big investment on the consumer side inside a crash situation doesn't make sense to me.
"If hardcore gamers are leaving the market, where are they going? "
They quit gaming, there are plenty of other ways to spend your money in the entertainment industry.
"They kind of have to, as consumers will want the next big game on the next big console and developers will want to work on games that take advantage of new hardware. "
Do they? Is the group of consumers willing to set up a new console under their TV big enough? It means to abandon the old console due to the lack of backwards compability, it means loosing your XBLA/PSN games, it probably means to pay $70 instead of $60 for a game, that's identical on the gameplay level, but runs in 1080p instead of 720p and comes with better anti aliasing and more shaders. It means switching to a platform, where the releases will trickle during the first years, because of the huge installed 360/PS3 user base and the high development costs. And last but not least, it means switching to a platform with an even more limited variety of games and genres, because this generation has shown, higher development costs directly lead to a lesser variety in games - publishers simply don't take the risk to experiment when budgets are like what they are today.
Yes, the total amount is not high still. This is not surprising as the real system sellers aren't there yet (bad move on Nintendos behalf) - but an increase in monthly sales is a good thing, which the article seem to imply otherwise.
"AAA core gamer titles on 360 and PS3 still struggle in February - Despite the release of 3 long awaited high profile AAA games in march, software is down 36%"
more fitting.
These unproven - never official - numbers are now put in direct relation with the NPD statement about an increase in weekly sales of 40%.
This means the original number - one that may be valid, but can also be false, a number we just can't check - is used as a basis for a calculation with a variable from an NPD statement.
Source:
http://www.gamasutra.com/view/news/186741/At_57K_sold_Wii_Us_Janua ry_performance
_is_historically_abysmal.php#.UUMsmjd9iW-
http://news.cnet.com/8301-10797_3-57569583-235/uh-oh-nintendo-sold -57000-wii-u-u
nits-in-the-u.s-in-january/
EDIT: Despite beging based on estimates, the numbers are matching the official numbers, which means I have to apologise for criticising the methodology.
I went through my PS2 collection the other day and counted up the number of games where shooting was the primary game mechanic and found very few. Even the games I own from that era that feature guns often featured them as a small part of the overall experience (Silent Hill, Metal Gear Solid, etc.) Now almost every big game seems to feature gun play. Where are the games for people who like to do things other than fire assault rifles?
I think that If you look up "Shooterization" in the dictionary, you'll see a picture of Mass Effect 3.
"The independent brand has taken that market over, and they have been reluctant to make console games."
Rather it's console manufacturers and major publishers that been reluctant to utilize their talents. I think most indie talents would jump at the opportunity if ever given the chance.
For me there are 3 reasons: Lock in, DLCs and Backlog.
1. Lock in: most games now force you to lock them to an account. Of course such a game is not worth as much as a free tradable one. I used to sell a lot of games to buy new ones, the whole reselling thing enabled me to buy so much games and consoles. And can anyone remember exchanging games with their friends and family? Not so easy anymore. So for me I just dropped the price that I am willing to pay for "lockin" games.
2. DLC: I want to see the whole game, I realized with some games how much I hate it to get back into the game, maybe get used to control and environment again just for a few hours (not a full scale expansion) again and again. I don't do this any more, if a game like Skyrim or MassEffect 3 releases. I wait for the "All-In-One-Happiness" Version.
3. Backlog: For me there are more games then time. This weekend I finished Heavy Rain and then I started playing GranTurismo 5. I have so much games to play left, there is no reason to buy a game for 60€ and not play it till it is already reduced ;) So a game has to be very very good to be bought new. For example Assassins Creed: Last Steam sale I bought 3 games as collection for I think 25 or 29€. And I have finished 2 of them, still 1 to go, then there is another reduced part of the franchise and when I finally arrive at AC3 it will already be reduced.
The Backlog problem already hit the WiiU, for a long time its the first console that I don't buy on launch. I decided to maybe buy it in 5 years or so when all the Nintendo games I like are released. I will never have enough time to play through my backlog and catch up with the new games again. The result is that I spend less and less money on games while I still play a lot.
I agree with the backlog issue and I think missing backwards compability will make this issue worth.
If, as your cited article heavily implies, Nintendo's sales numbers were under estimated because a sale was removed for every console returned, January Sales were closer to 100k. Accounting for the five week month, that's 80k. 40% of 80k is 32k. If February sales were up 40% week to week on January Sales, that would mean the sales in February were actually 112k. Double what your estimating in this article.
I would say that is "much of a factor".