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EA joins the fight to fix video games' perception problem
EA joins the fight to fix video games' perception problem
January 30, 2013 | By Frank Cifaldi

January 30, 2013 | By Frank Cifaldi
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More: Console/PC, Social/Online, Smartphone/Tablet, Business/Marketing



"It's not about games, there's a perception issue. We can be a part of that solution, and we're ready to do that."
- Electronic Arts CEO John Riccitiello responds to an analyst questioning whether recent backlash against video game violence following last month's Sandy Hook massacre might have an effect on game sales.

Riccitiello's statement echoes the warning that Vice President Joe Biden gave video game researchers and representatives at a meeting earlier this month (that's Riccitiello sitting next to Biden at the meeting in the photo above). According to Biden, research will only go so far -- in order to stop being vilified for gun violence, the video game industry has to have public opinion on its side, and that requires cleaning up our image.

It looks like Biden's message got through to him.

For more on the game industry's perception problem, don't miss our extensive op-ed from game researcher and Grand Theft Childhood author Cheryl Olson.


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Comments


Robert Schmidt
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I guess I have been out of the loop but isn't this the job of ESA?

John Flush
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Isn't this the job of a publisher that doesn't have questionable content in every game they publish?

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Michael Joseph
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Time for the big boys to start tackling the "indie problem." Indies will be the ones hurt by regulation. If any Moe, Larry or Curly cannot just "easily" make a product and release it without jumping through regulation barriers, that hurts indies.

We don't need regulation, we just need advocacy, education and awareness.

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Sebastian Cardoso
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"EA joins the fight to fix video games' perception problem". Hard to beat that ;)

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Bob Johnson
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Less of a problem as the old die off.

John Flush
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I don't know if it will correct itself in such a fashion myself. As the industry ages the more the industry pushes the limits of questionable content injected. For myself, I understand the ESRB ratings and know better, but there are already many parents I know that played games growing up that don't realize the industry really do pump out this sort of content as games seeming they stopped playing themselves years ago.

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