Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 30, 2015
arrowPress Releases
August 30, 2015
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


GameFly Makes Digital Move With Direct2Drive Acquisition
GameFly Makes Digital Move With Direct2Drive Acquisition
May 25, 2011 | By Kris Graft




Video game rental subscription service GameFly on Wednesday said it would acquire IGN Entertainment's game download storefront Direct2Drive.

The acquisition expands GameFly's scope beyond disc-based console video games, putting the company in charge of a popular digital storefront that hosts 3,000 Mac and PC games.

As part of the deal, IGN will gain a minority stake in GameFly, although IGN "will play no direct role in GameFly's operations or governance," according to a press statement. News Corp. will also take an observer seat on GameFly's board. The parties did not reveal terms of the agreement.

Among IGN Entertainment's brands, Direct2Drive was a bit of an oddball -- a digital distribution business amid entertainment websites such as IGN.com, GameSpy, FilePlanet, TeamXbox and AskMen.

News Corp.-owned IGN Entertainment confirmed earlier this month that it acquired Hearst's UGO Entertainment, adding UGO.com and 1UP.com to IGN Entertainment's stable of website properties.

Reports claim that News Corp. is bulking up its video game news and entertainment unit in order to split it off as a separate business, possibly selling it off.


Related Jobs

Ready At Dawn Studios
Ready At Dawn Studios — Irvine, California, United States
[08.28.15]

Senior Level Designer
Respawn Entertainment
Respawn Entertainment — San Fernando Valley, California, United States
[08.28.15]

Quality Assurance Manager
PLAYSTUDIOS
PLAYSTUDIOS — Austin, Texas, United States
[08.28.15]

DevOps Engineer
Sanzaru Games Inc.
Sanzaru Games Inc. — Foster City, California, United States
[08.28.15]

Animator









Loading Comments

loader image