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Take-Two's Feder: Young Wii Users 'Graduating' To Move, Kinect
Take-Two's Feder: Young Wii Users 'Graduating' To Move, Kinect
September 15, 2010 | By Simon Parkin

September 15, 2010 | By Simon Parkin
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Ben Feder, chief executive of Take Two, told attendees at an investors event that children "raised" on Nintendo Wii are growing up wanting a true HD Wii experience, something he believes is offered by Sony's Move.

"What Sony and Microsoft have really done with Kinect and Move -- especially Move, is provide a bridge for guys that are used to playing the Wii system with the wand and bringing them over to a HD system," he said.

Feder's spoke about Sony's motion control system in the context of forthcoming trends in the industry. "The PlayStation 3 with Move, in my view, is the Wii HD system," he said. "I think maybe Mom isn’t playing, but the kids are ‘graduating,’ and Microsoft and Sony have both provided a bridge to bring them over... I believe [Nintendo] raised a generation of kids to play video games that are now growing up and wanting a true HD experience."

Feder's comments were made at yesterday's Kaufman Bros L.P. Investor Conference in New York, where he was speaking about his company's recent performance to potential investors.

Todd Mitchell, the media analyst with Kaufman Bros who introduced Feder to the stage, described Take-Two as "one of the more frustrating stocks I've covered," due to the company's unpredictable results in recent years.

In explaining the unpredictable nature of the industry, Feder said: "Our industry, more than ever, is driven by hit products. Today, consumers are very careful with the way they spend their dollars. It's a worldwide challenging environment, and yet they still come out to spend for great entertainment as we've shown with the phenomenal success of Red Dead Redemption.

"Good games don't make it anymore," he continued. "In fact, good is the new bad. Games have to be great."



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Comments


E Zachary Knight
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This would be an interesting theory to test. Would these kids growing up with Wii's be willing to spend $500 to get this "Wii HD" thing where none of the games they grew up playing will be available? That right there I think is the test.



Its one thing to offer games that use the move that current PS3 owners want to play, but it is a far different thing to make games that Wii owners will want to play and be willing to spend $500 to do it.

Ken Masters
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These are the same talking points many of the execs over at the Sony and MS have been saying for years - "true HD experience", "graduating [to an HD console]". In truth, I believe the HD consoles got a nice shot in the arm from slim redesigns/price cuts and better-late-than-never motion control add-ons. But nothing thus far has changed the complexion of the overall hardware picture. The PS3 had a slim redesign and price cut and enjoyed great success for a time and drop right back down the cellar in terms of console sales. I expect the 360's honeymoon phase to last longer as Reach has just been released. But I don't see either Move or Kinect making any serious inroads. I would like to see Nintendo become more aggressive but this speak of people upgrading to a PS3 that is now supposed to be "Wii HD" is just wishful thinking and is basically what the entire industry WANTS to happen.

Josh Green
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That was a fascinating exercise in wishful thinking.

Jonathan Jennings
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Lol , my thoughts exactly

DanielThomas MacInnes
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"Good games don't make it anymore," he continued. "In fact, good is the new bad. Games have to be great."



And where, pray tell, are these supposedly "great" games for Kinect and Move? Microsoft was so confident of Kinect that they staged a fake, Milli Vanilli performance at their 3E show, while their mall tour only showed a few demos. Sony is so confident of Move that they never offered any demos at all. We are days away from launch, and the customer on the street still hasn't held the controller.



Software Sells Hardware. This has always been rule number one in the videogame business. It hasn't changed in 30+ years, and it's not about to change now. There are no compelling games on either Kinect or Move, apart from yet another round of low-grade Wii Sports knockoffs. I seem to remember third party developers flooding the Wii with similar titles. They failed miserably.

Alan Rimkeit
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Really? SOCOM 4 on Move is not compelling?



http://arstechnica.com/gaming/news/2010/03/socom-4-played-with-pl
aystation-move-our-thoughts.ars



Killzone 3? The Sly Collection? The Gold version of Resident Evil 5? Heavy Rain? Little Big Planet 1 and 2?



http://arstechnica.com/gaming/news/2010/07/sonys-trojan-horse-for
-3d-and-move-games-you-already-own.ars



MLB 10: The Show? Tiger Woods PGA Tour 11? Echochrome 2? NBA 2K11?



If people own these games all ready they can be patched with an update. They do not need to be purchased again to have Move support. That is the genius of the PS Move. All they have to do is make a patch for any PS3 game they want and tack on Move support if they want. That includes all Take Two games. Red Dead Redemption with Move support? Done if they want it. My bet is that it is all ready in the works. It is awesome.



I think people may be more interested in Move than you people think. All Sony needs to do is a huge ad blitz for the holidays show all the great games it all ready supports at launch.

E Zachary Knight
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Ok. So how are those games going to attract people that don't already own a PS3 and need to buy one?



For a lot of those games, there are already Wii alternatives that Wii owners already own.



Remember, any content on the PS3 that uses the Move needs to be compelling enough to convince Wii owners to spend $500+ upfront to play.

Alan Rimkeit
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They might. How do you know? I don't either. I am just saying people here are writing both the Kinect and the Move off before they see the performance of them in the market.



People are funny creatures. People often own multiple consoles. Lots of people own both a Wii and a PS3/360 combo. I could see them buying a Kinect or a Move for the hell of it for the holidays. They are not expensive and the kids always want more toys. Not to mention to adult kids too! :D



My wish if for Bethesda to make the next Elder Scrolls games for PS3 to made Move support. I know the game has to be in the works. They talked about having the Elder Scrolls on the Wii but said the hardware was not powerful enough. That game with motion controls would be super awesome and would be a killer app for the PS Move.

E Zachary Knight
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But he is not talking about people who already own a PS3. He is talking about people who grew up with the Wii and are now buying their first console. That changes things considerably.

Alan Rimkeit
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I know he is. But I am saying lots of people own both a Wii and a PS3/360. That changes things considerably too. What is to say lots of people will not want to play both the Wii and the Kinect and/or the Move? People who have a Wii cannot play things like SOCOM 4 on their Wii but they can on their PS3. It is that simple. Not everyone owns both but a lot do, and that makes a difference for the pubs and devs not to mention both the Move/Kinect markets.



We all know all these systems cam co-exist in the same space together. There is no reason that the same gamer cannot love playing his PS Move for SOCOM 4 and his Wii for Metroid.

Jonathan Jennings
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I think the novelty of the wii comes from the fact it creates and allows more casual experiences . I can't imagine my girlfriends mother who is an avid mario kart: WII player would jump on board for socom 4 on the ps3 ( my girlfriends father owns a ps3) . the fact of the matter is the kinect and move have to be proven, microsoft and sony better invest in some heavy demo distribution if they want to see a return on these products. I played the kinect and it actually was quite fun, but the day prior when I observed the MS press conference I laughed at the same item. motion controls must be experienced to be enjoyed especially by the hardcore. how many faulty movement peripherals have we seen over the years? now it's a put up or shut up issue. if you show gamers it works and can be fun they will buy otherwise sony and MS are pouring money into an accessory destined to fail.

Gamin Geek
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Already own a Wii and thusly have absolutely no interest in this. Nobody I talk to does either.

Ujn Hunter
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Yeah... I still don't care about Move or Kinect. I'm left handed and like my buttons though which is also why I don't really care about the Wii much either. ::shrug::

Ian Uniacke
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I hate to burst your bubble mr take two, but a generation of gamers does not "grow up" in 4 years. Also, it's idiotic to assume that the market equates "graduating" with "hd". Has it occured to anyone in the industry that, umm, maybe hd just isn't that important to a lot of people? I know lots of people I know don't even know or care if their tv is hd so much that they care that their television has a big screen. I've sat and watched some horrible quality SD dvds on peoples hd-tvs and my friends/family/whoever were completely oblivious to it. So even stating that (lets say) 50% of homes have HD tvs, this doesn't mean that 50% of people are HD consumers or even care or for that matter know what HD is.



All of Mr Feder's comments just sound ignorant and completely unaware of the realities of the modern market.

Ian Uniacke
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To add an anecdote, several weeks ago my wife asked me if we could buy a HD tv. I said that the wii would look pretty terrible on it. She said "I don't care I just want to play Mario Kart where each person gets a big portion of the screen".

Alan Rimkeit
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You watched SD DVD's on an HDTV and they were horrible? Really? Then the DVD player was horrible, not the HDTV. It was not up converting the DVD's properly to an HD resolution. Any mid-level Wal-Mart DVD Player can do this these days and they are dirt cheap.



You also forget about the fact that normal SD TV are going to be out of the market and not going to sold with the next few years. It is a fact of life. SD TV's do not last forever. Everyone, no matter who they, is going to have to go HD someday. It is a fact of life....

Ricardo Sequeira
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Fanboys are fanboys... But you're missing the other perspective... I own PS3 for a long while (and a PS2 before), now with kids getting to 5 yo, was getting the courage to spend 300$ plus on a wii + 2nd remote + a few games. Now I only need to buy the starter pack and game or two (150 max) and I can have both worlds... HD 'adult' games for me (not only upcoming Killzone 3 or GT5) but also mini-games and puzzle games. Wanting also the Sathurday night game TV Superstars, which is like Buzz with physical challenges.



Bottom line: People with PS3 and no Wii (yes, there are those...) need to spend a few bucks on HW, and get better games as they become available...

The world is big enough for everybody... and there's no black and white on things!

Rol Gol
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Good point. I think Move will do well with the existing PS3 install base. I don't think it has much of a chance getting a Wii owner to "upgrade".



Also I would not take Take-Two's advice on this. They have done very little on the Wii. They are just hoping their Wii consumers have grown up to play carnival games in HD. I will admit that GTA 4 with motion could be pretty sweet. I enjoyed playing the godfather on the Wii just for the controls.


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