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Gamasutra
August 23, 2006
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 Features
GDC Radio:
'Developers are from Jupiter, Marketers are from Saturn: Learn the Secret Codes for Working with a Marketing Team'
Gamasutra is proud to present a series of weekly podcasts will alternate between two sources under the overarching GDC Radio brand - the Gamasutra podcast, a new original podcast show, and GDC Radio Archives, which will feature exclusively the best lectures, tutorials, and roundtables from this and previous years' Game Developers Conference.
Today's GDC Radio lecture comes from our extensive archive of Game Developers Conference recordings. This week, we present 'Developers are from Jupiter, Marketers are from Saturn: Learn the Secret Codes for Working with a Marketing Team,' the GDC 2005 lecture featuring April Jones from Arctic Light and Billy Cain from Critical Mass Interactive, and focused on the crucial issue of developer/marketing interaction.
 Developers Are From Jupiter, Marketers Are From Saturn (60:33)
April Jones
Vice President, Arctic Light
Billy Cain
VP Development / Geek, Critical Mass Interactive
How many times have you been irritated by last minute marketing requests during crunch time? With hundreds of games released every year, a good marketing team and plan is essential for the success of any game.
However, there is a pervasive communication gap between marketing and development teams that often borders on hostile. This lecture pairs a veteran developer with a veteran marketer (a 'thorn in the side of developers including Red Storm Entertainment, Ubi Soft Entertainment, and Funcom') to hash out a checklist of things developers should count on or discuss with marketing for every project.
Listeneres will receive a better understanding of the key things they can always count on from marketing teams. This information will put developers in a better position to control and understand the needs from either in-house or external marketing groups.
You can now download the 'Developers Are From Jupiter, Marketers Are From Saturn' GDC Radio panel (.MP3, 13.8 MB).
[In addition, you can subscribe to GDCRadio.net podcast using iTunes and searching the directory for GDC Radio or by clicking this link. You can manually add the GDCRadio podcast to your iTunes by using the Subscribe to Podcast option from the Advanced menu. When it asks for the URL enter feeds.feedburner.com/GDCRadio.]
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You can find out more about the CMP Game Group's audio offerings, including pay-to-download audio proceedings from this and previous GDC conferences, at GDCRadio.net.
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