Nicholas Lovell's Blog
Nicholas Lovell is a games industry consultant who provides strategic and online marketing advice to clients including Firefly, Rebellion, Atari, ChannelFlip and Huddle.net. He is a non-executive director at developer nDreams and writes on a blog on the games industry at www.gamesbrief.com. He also teaches Masterclasses in "How to Make Money From Self-Publishing" (www.gamesdevmasterclasses.com/business). He is currently working on an MMO, several Facebook games and a comic book.
Valve has just announced that developers will now be in charge of their own pricing on Steam. This is the beginning of PC games prices drifting downwards with an endpoint of zero. Here's why.
The EU investigation into F2P games is about marketing, not principles. It is to be welcomed, but the risk is that politicians will take kneejerk actions which are not in the interests of consumers or businesses.
Five years ago, I wrote a blog post about why I had been tempted to discriminate against women. Much has changed since then, but much hasn't. I thought I would reopen the debate.
It's time to kill the tutorial. They have no place in the age of free-to-play. The First Time User Experience needs to convince me, body and soul, that it will be worth spending time with your game. You get one chance.
Many games studios and professionals struggle with the transition from AAA development to making F2P games. The Pyramid of F2P Games: core loop, retention game and superfan game provides a framework for F2P game design.
Microsoft bets that content will attract users; Sony bets that users will attract content. Who will win?
Nicholas Lovell's Comments
[Blog - 03/03/2014 - 01:09]
And I am not predicting ...
And I am not predicting the death of anything. I think that the trend to free could unleash a new wave of creativity, both in design and business models, as creators start thinking about to attract to new audiences and make money through new variable pricing models.
[News - 03/03/2014 - 03:39]
Few people can afford to ...
Few people can afford to spend a thousand dollars on a video game in a single go r n r nDo you have any data to back that up, or is that an assertion based on assumptions and anecdotes
[Blog - 02/28/2014 - 11:31]
Ah, OK. So the issue ...
Ah, OK. So the issue is with the appstore, not with free-to-play Because the model is similarly popular and successful on the open market of the PC.
[News - 02/19/2014 - 12:05]
From my days in banking, ...
From my days in banking, I don 't remember that happening often. But banks are or were generous in their payoffs and get pretty solid compromise agreements from exiting staff.
[Blog - 02/10/2014 - 12:16]
I think that is valid. ...
I think that is valid. But the more general point - that many AAA developers don 't feel the need to earn their players ' time, because that assume they have it - remains relevant.
[News - 02/12/2014 - 03:59]
I 'd also be surprised ...
I 'd also be surprised if the company paid 345 million in taxes. That would be more tax than profit before tax, which even the most socialist person would admit is unsustainable. r n r nI suspect the bulk of that tax bill is Capital Gains Tax or equivalent paid ...