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Nicholas Lovell's Blog   Expert Blogs

 

Nicholas Lovell is a games industry consultant who provides strategic and online marketing advice to clients including Firefly, Rebellion, Atari, ChannelFlip and Huddle.net. He is a non-executive director at developer nDreams and writes on a blog on the games industry at www.gamesbrief.com. He also teaches Masterclasses in "How to Make Money From Self-Publishing" (www.gamesdevmasterclasses.com/business). He is currently working on an MMO, several Facebook games and a comic book.

 

Expert Blogs

Posted by Nicholas Lovell on Wed, 18 Mar 2015 01:54:00 EDT in Business/Marketing, Social/Online, Smartphone/Tablet
Nintendo was the last holdout against the rise of mobile and tablet gaming. Now it has capitulated. Does that signal the imminent bursting of a smart device gaming bubble?


Posted by Nicholas Lovell on Tue, 17 Mar 2015 06:13:00 EDT in Business/Marketing, Console/PC, Smartphone/Tablet
Nintendo's latest strategic announcement means it is choosing to compete in the bloody red ocean of smart device gaming, rather than creating a new market for itself. How will that turn out?


Posted by Nicholas Lovell on Tue, 25 Mar 2014 10:20:00 EDT in Business/Marketing, Social/Online, Smartphone/Tablet
The valuation of King has me terrified. If King tanks after its stock market debut this week (and I think it will), that will be bad news for the games industry for the next three years.


Posted by Nicholas Lovell on Mon, 03 Mar 2014 01:09:00 EST in Business/Marketing, Console/PC, Indie
Valve has just announced that developers will now be in charge of their own pricing on Steam. This is the beginning of PC games prices drifting downwards with an endpoint of zero. Here's why.


Posted by Nicholas Lovell on Fri, 28 Feb 2014 11:31:00 EST in Business/Marketing
The EU investigation into F2P games is about marketing, not principles. It is to be welcomed, but the risk is that politicians will take kneejerk actions which are not in the interests of consumers or businesses.


Posted by Nicholas Lovell on Tue, 25 Feb 2014 12:26:00 EST in Business/Marketing, Production
Five years ago, I wrote a blog post about why I had been tempted to discriminate against women. Much has changed since then, but much hasn't. I thought I would reopen the debate.



Nicholas Lovell's Comments

Comment In: [Blog - 03/17/2015 - 06:13]

Tyler, r n r nI ...

Tyler, r n r nI agree with you that this is the logical outcome. But this is Nintendo. r n r nHistory says that Nintendo doesn 't do what is short-term logical. They play a big game. They search out Blue Oceans. r n r nSo all my logical circuitry ...

Comment In: [News - 03/17/2015 - 06:04]

I think you are reading ...

I think you are reading this completely wrong. There will be games based on Nintendo IP on smart devices. I am almost certain they will be monetised, although it just about possible they would make them completely free to drive users to Nintendo proprietary hardware. r n r n Note ...

Comment In: [News - 11/19/2014 - 03:25]

Fun is in the eye ...

Fun is in the eye of the beholder :-

Comment In: [Blog - 11/20/2014 - 01:40]

I totally agree with point ...

I totally agree with point 5, and I say that as someone who runs a website that gets most of its traffic from people searching for the benchmarks we gather from publicly available sources.

Comment In: [Blog - 11/19/2014 - 02:13]

I agree with this, but ...

I agree with this, but with one major risk: the danger that you design things because you know how to do them, not because they are the best way of achieving what you need. r n r nTo put it another way, I work hard with my clients to avoid ...

Comment In: [News - 11/13/2014 - 08:36]

I think you are mistakingly ...

I think you are mistakingly optimistic about Steam.