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	May 19, 2013

		Sony Computer Entertainment America LLC Sr. Network Systems Engineer

		Amazon Game Studios Sr. Game Designer

		Treyarch / Activision Technical Animator

		Amazon Game Studios Quality Assurance Manager

		Amazon Game Studios Lead 3D Environment Artist

		Amazon Game Studios Game Graphics Engineer

Nicholas Lovell's Blog Expert Blogs

Nicholas Lovell is a games industry consultant who provides strategic and online marketing advice to clients including Firefly, Rebellion, Atari, ChannelFlip and Huddle.net. He is a non-executive director at developer nDreams and writes on a blog on the games industry at www.gamesbrief.com. He also teaches Masterclasses in "How to Make Money From Self-Publishing" (www.gamesdevmasterclasses.com/business). He is currently working on an MMO, several Facebook games and a comic book.

Expert Blogs

Five reasons why Apple’s loss of its IAP class action lawsuit is good for the industry
Posted by Nicholas Lovell on Tue, 05 Mar 2013 09:57:00 EST in Business/Marketing, Smartphone/Tablet
Apple recently settled a class action lawsuit in the US alleging that minors had racked up huge bills without the knowledge of their parents. The consequences of the settlement will be great for the industry. Here is why.
Read More... \| 17 Comments

Three ways to market your indie game
Posted by Nicholas Lovell on Mon, 19 Sep 2011 11:51:00 EDT in Business/Marketing
There is a battle royal brewing over the best way to market your indie game. Should you choose buzz marketing, metrics marketing or permission marketing? Nicholas Lovell of GAMESbrief makes his recommendations.
Read More... \| 7 Comments

Maybe Sony does get digital: the case for the defence
Posted by Nicholas Lovell on Mon, 28 Mar 2011 07:15:00 EDT in Business/Marketing
Earlier this month, I wrote a post on why recent pronouncements from Nintendo and Sony show they don’t even understand the threat they face. This post is an attempt to look at Sony's online strategy and make a case for the defence.
Read More... \| 17 Comments

Sony and Nintendo Don't Even Understand The Threat They Face
Posted by Nicholas Lovell on Fri, 18 Mar 2011 08:38:00 EDT in Business/Marketing
Recent pronouncements from Nintendo and Sony show that they misunderstand the threat they face. Like the music industry before them, their refusal to see what is really happening will cost them dearly.
Read More... \| 43 Comments

The Ten Rules Of Gamification
Posted by Nicholas Lovell on Thu, 17 Mar 2011 09:25:00 EDT in Design
Gamification may have been the buzzword of 2010, but its influence shows no sign of abating in 2011. It is a term derided by game designers, misunderstood by brands and unknown to consumers. Here are the ten cardinal rules.
Read More... \| 13 Comments

The Future Of The Games Industry? It’s In Three Parts
Posted by Nicholas Lovell on Wed, 13 Oct 2010 02:52:00 EDT in Business/Marketing
Is the future of the games industry Farmville and WeRule? Or is it plucky little indies creating Joe Danger and Angry Birds? Well actually, the industry is splitting into three, and medium-selling console titles will be the losers.
Read More... \| 10 Comments

[More Nicholas Lovell Blogs]

Nicholas Lovell's Comments

Comment In: Free-to-Play is A-OK [Blog - 05/01/2013 - 01:58]
Wow. Just wow. ... Wow. Just wow.

Comment In: Call of Duty will soon have microtransactions [News - 03/12/2013 - 11:37]
That seems like quite a ... That seems like quite a US-centric view. Does CoD sell that much better on 360 than PS3

Comment In: EA backtracks on recent microtransactions comments [News - 03/06/2013 - 10:56]
@Lewis r n r nCan ... @Lewis r n r nCan you define evil for me Kills small children in their beds Sells products known to cause cancer with extensive mass market advertising campaigns Sells cattle prods to regimes known to use them on human prisoners r n r nOr makes games which allows people who ...

Comment In: Five reasons why Apple’s loss of its IAP class action lawsuit is good for the industry [Blog - 03/05/2013 - 09:57]
I 'm not sure I ... I 'm not sure I agree. There is a lot of valid debate about this topic. Parents don 't want to pay for games until they know their kids will play them. They will only download free games but developers need to eat. r n r nIf you were to ...

Comment In: 7 Ways to Fail at Free-to-Play [Feature - 11/13/2012 - 04:55]
My definition of how to ... My definition of how to successfully make money from whales is: r n make it possible for people who love your game to spend lots of money on things they value . r n r nI don 't think that is evil.

Comment In: In Defense of SWTOR's Subscription Launch [Blog - 08/07/2012 - 11:16]
You make excellent points. The ... You make excellent points. The heart of free-to-play is not that is free, or that it is expensive, but that it allows players to spend exactly what they want all along the demand curve, so those who the game is so-so will spend little or nothing, while those who love ...

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