Nicholas Lovell's Blog
Nicholas Lovell is a games industry consultant who provides strategic and online marketing advice to clients including Firefly, Rebellion, Atari, ChannelFlip and Huddle.net. He is a non-executive director at developer nDreams and writes on a blog on the games industry at www.gamesbrief.com. He also teaches Masterclasses in "How to Make Money From Self-Publishing" (www.gamesdevmasterclasses.com/business). He is currently working on an MMO, several Facebook games and a comic book.
The Nintendo/DeNA deal makes no sense. At face value, it would suggest Nintendo is abandoning it's "Blue Ocean" strategy and jumping into a hyper-competitive market which doesn't play to its strengths. So what is really going on, wonders Nicholas Lovell.
Nintendo was the last holdout against the rise of mobile and tablet gaming. Now it has capitulated. Does that signal the imminent bursting of a smart device gaming bubble?
Nintendo's latest strategic announcement means it is choosing to compete in the bloody red ocean of smart device gaming, rather than creating a new market for itself. How will that turn out?
The valuation of King has me terrified.
If King tanks after its stock market debut this week (and I think it will), that will be bad news for the games industry for the next three years.
Valve has just announced that developers will now be in charge of their own pricing on Steam. This is the beginning of PC games prices drifting downwards with an endpoint of zero. Here's why.
The EU investigation into F2P games is about marketing, not principles. It is to be welcomed, but the risk is that politicians will take kneejerk actions which are not in the interests of consumers or businesses.
Nicholas Lovell's Comments
[Blog - 04/09/2015 - 01:36]
I don 't think it ...
I don 't think it is as easy as you think to make successful F2P games. Even very successful companies struggle to make a series of hits.
[Blog - 03/17/2015 - 06:13]
Tyler, r n r nI ...
Tyler, r n r nI agree with you that this is the logical outcome. But this is Nintendo. r n r nHistory says that Nintendo doesn 't do what is short-term logical. They play a big game. They search out Blue Oceans. r n r nSo all my logical circuitry ...
[News - 03/17/2015 - 06:04]
I think you are reading ...
I think you are reading this completely wrong. There will be games based on Nintendo IP on smart devices. I am almost certain they will be monetised, although it just about possible they would make them completely free to drive users to Nintendo proprietary hardware. r n r n Note ...
[News - 11/19/2014 - 03:25]
[Blog - 11/20/2014 - 01:40]
I totally agree with point ...
I totally agree with point 5, and I say that as someone who runs a website that gets most of its traffic from people searching for the benchmarks we gather from publicly available sources.
[Blog - 11/19/2014 - 02:13]
I agree with this, but ...
I agree with this, but with one major risk: the danger that you design things because you know how to do them, not because they are the best way of achieving what you need. r n r nTo put it another way, I work hard with my clients to avoid ...