Brett Fujioka is a writer concentrating on video game criticism, literature, pop culture, politics, and Asia. He currently lives and works in Japan. Follow him on Twitter: https://twitter.com/Brett_Fujioka
As the once-hated lead of Metal Gear Solid 2 charges back into the limelight -- and, finally, into mainstream acceptance -- with Metal Gear Solid Rising Revengeance, Gamasutra takes a look at the cultural forces that shaped the character.
I think they did something similar to this with Siren: Blood Curse on the PSN. Didn 't necessarily work, but that had more to do with the game than the actual marketing idea itself.
