William Kirby's Blog
Search engine optimization (SEO) describes the household of strategies designed to improve the position of an internet site with online search engine. SEO job is frequently organized with search engine marketing. The search engine optimization market can be broken down in to 2 camps or techniques: "white hat SEO" (strategies authorized by online search engine such as expanding page and improving site top quality) and "black hat SEO" (techniques such as directory spamming and cloaking).
White hat (like ourselves) rely on making use of only openly authorized techniques to guarantee that their clients are never ever blacklisted by search engines; while black hatters think that SEO is a try to control ranks, and that the particular procedures one makes use of to place well are irrelevant. We never use private, "black-hat" strategies that might generate fast results yet in the end may negatively influence your positions.