Will Luton is a consultant in design, retention, marketing and monetisation for mobile and free-to-play videogames. He is also former creative director at Mobile Pie, an award winning mobile game developer based in Bristol, UK, working with clients such as BBC, EA's Chillingo, Aardman Animation and Spil Games.
He writes a monthly column for Develop Magazine and his first book is due out in early 2013. He has also written feature pieces for Edge, Gamasutra, GamesIndustry.biz, PocketGamer.biz, GamesBrief and the New Statesman.
He holds a BA (Hons) Computer Games Design and production credits for AAA titles including Space Siege and The Incredible Hulk whilst at SEGA Europe.
He tweets on @will_luton and can be contacted at will-luton.co.uk
I 'm conflicted on this. Whilst rarity drives the economy it also adds an enjoyable chance element to opening packs, plus makes trading part of the community. There are LCG Living Card Games that dispense with boosters, but none yet have enjoyed the same success.
@Jen Grier: Yes, I totally agree with you here. For this type of development to really work there needs to be an honest, democratic approach from the team. This of course isn't always easy to find. Luckily we do have it at Mobile Pie, but certainly I have worked with ...
