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PR Monitoring - July 2014
by Thomas Bidaux on 08/22/14 12:44:00 pm   Expert Blogs   Featured Blogs

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.
The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.


With gamescom behind us I now have some time again to look into the media trends in the games industry. I will do a writeup on the effect of gamescom itself, the way I did one for E3, but in the meantime here is the data for the month of July.


Overall, we can see a drop in console mentions as June was benefiting from the extra media attention E3 brings. The same trends remain though, with the PS4 getting about 30% more coverage than the Xbox One. We can notice the effect of the Google I/O effect, taking it well above of iOS for the first time since I started tracking them.



On the game front, Destiny is ramping up ahead of its launch in a similar way vein as Titanfall and Watch_Dogs did earlier this year. There seems to always be one blockbuster leading the way of the media attention. The presence of Last of Us next to Destiny though is quite impressive for a game that had been first launched a year ago. The stories around its remastered version and the One Night Live performance made its presence strong in the news.

Of interest as well is the presence of both League of Legends and Dota 2 in the top 15. The extra coverage LoL got through its cinematic trailer, added to the regular news around the game updates and its eSport scene. Dota 2′s coverage is mostly due to the 4th edition of The International event for the game. The fact the game was covered by ESPN2 also added to the traffic.



I wanted also to point to an interesting evolution around events.


The SDCC is clearly a major event that gets massively covered, no surprise there. However, QuakeCon, which was an all Bethesda/Zenimax event more than an id/Quake event, generated an impressive amount of coverage and was no doubt boosted somewhat by the Doom reveal.

The humbling number though is the volume articles that mention gamescom so far in August: 24k articles so far…


But gamescom is for the next article.

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Christian Nutt
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Surprised EVO mentions are so LOW, actually...

Also, a question: Are you tracking just English-language media? I ask because Japan Expo is so high. That was an event in France, so shouldn't have generated a lot of mentions HOWEVER Final Fantasy creator Hironobu Sakaguchi revealed his new game in advance of an appearance at the event, which caused most stories about that announcement to mention it. So wondering if all that gravity is mostly due to Sakaguchi...

Thomas Bidaux
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We track across all Western languages - obviously Japan Expo is mostly covered by French language sites. I will have a look at the impact of the FF revel, that's an excellent idea.

Thomas Bidaux
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So, I went and had a look. Half the Japan Expo articles are French. Then, you have Italin, Spanish, German and English... Which is representative of the anime/manga popularity in those respective countries...

And the news that generated the most coverage is the Tales of Hearts R release date...

Christian Nutt
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That's crazy! Note that if you searched for "Final Fantasy" you might not have gotten all the hits (though that's unlikely) because it wasn't actually an FF game, but a Sakaguchi game (he left Square Enix several years ago, but is still closely associated with FF.)

Anyway, interesting! Also it confirms that Tales is popular in France, which I had gathered...

Thomas Bidaux
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Went back to it - the game in question has about 25% of the articles related to Japan Expo on that day... But overall, very little mentions, especially compared to Tales.

Added the game in the trackers now, so thanks. :)