[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]
The expanded partnership will bring the MENA-based game to new countries worldwide.
Swedish mobile games developer FunRock Development AB, a fully owned subsidiary of Fragbite Group AB, signed a deal with Tilting Point, a leading free-to-play games publisher, to bring their mobile strategy game Capital War to the global market.
Tilting Point accelerates success for free-to-play game developers with its progressive publishing model, scaling their games through UA (User Acquisition) funding and management, app store optimization (ASO), ad monetization, platform deployment and more, in addition to teaming up with existing partners to deepen relationships through co-development and M&A.
“We’ve had a great experience working with FunRock to power up MMA Manager 2021, and I am pleased that we have this chance to strengthen our relationship with a second game,” said Jean-Sebastien Laverge, Senior VP of Growth at Tilting Point. “Capital War is an excellent game for new audiences to discover, and I’m excited to see it grow along with our partnership with FunRock.”
The game is built on the same game engine as FunRock’s the existing version of Capital War which was previously launched successfully by FunRock in the Middle East and North Africa. The game allows the players to form military alliances, build massive bases and stage epic battles to control the capital.
"Tilting Point are experts at publishing free-to-play games, with multiple strategy games in their portfolio. I'm looking forward to this partnership which will take our unique strategy game to audiences across the world”, said Magdy Shehata, FunRock CEO.
The deal will see Tilting Point take over UA for the strategy game in all territories outside of MENA and GCC (Gulf Cooperation Council) using the publisher's $132 million UA Fund. The deal will also utilize Tilting Point’s expertise in app store optimization, asset creation, platform relations, and more.
"Our vision is to build scalable game engines that can produce multiple games and this partnership is an important verification and milestone of this," said Stefan Tengvall, CEO and President of Fragbite Group AB (publ) the parent company of FunRock.
Tilting Point and FunRock have previously worked together on MMA Manager 2021, which led to surging revenues, following the partnership.