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July 28, 2021
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Press Releases
  Admix, Gamestream, Gamebake and PlayLa.bZ
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]
London, UK, 16 June 2021 - Raptor PR, the virtual-first digital PR agency for video games, media and tech brands, today emerges from soft launch into full communications agency mode having secured four retained accounts since January 2021. The quartet includes Admix, a $12M funded in-game advertising platform that is leading the ‘In-Play’ movement, Gamestream, the leading B2B whitelabeled cloud gaming solution, GameBake, the pioneering video games distribution solution, and PlayLa.bZ, the award-winning multi-dimensional motion arts research institute at Ravensbourne University London.

Founded in May 2019 by twenty-year tech PR veteran Rana Rahman, Raptor PR has transitioned from single freelancer status to a fully formed PR agency, offering a laser-focussed set of services designed to help emerging tech, games and media companies cut through the noise. Coinciding with the launch, its new website and gamified branding goes live today. Today Raptor PR is also proud to announce it is now a member of UKIE, the trade association for the UK's games and interactive entertainment industry.


For its new clients, Raptor PR will be developing their entire global communications architecture, designed to scale-up their reach to meet new, untapped audiences. This includes global corporate messaging, earned and paid media strategy, social media strategy and community management, audio and podcasting, analyst and influencer relations, data analytics, market research, events, branding, web build, content marketing, and advanced copywriting services, powered by a team of veteran freelance journalists and communications professionals.


Rana Rahman, Founder and CEO of Raptor PR, commented:

“With COVID-19 bringing my long freelance consulting career to a halt last year, I had the opportunity to develop a virtual-first model for Raptor PR. There’s a new breed of tech entrepreneur which desires a hyper-agile agency model to mould around their evolving business needs. One which can truly adapt to suit an ever-changing environment. Our virtual model enables us to deliver best-in-class local services with global reach, unshackled by location, time-zone and resource. The goal for Raptor PR is to perfect a diverse, data-driven, virtual agency model that’s capable of adapting to rapidly changing client needs and variable economic conditions”.


Sam Huber, CEO and Co-Founder of Admix, says of Raptor PR:

“As a company with large ambition in the gaming space, it was very important for us to find a PR partner who understands our mission, and is equally as passionate about our industry. Rana and his team have a combination of experience and out-of-the-box thinking necessary to break through the noise and deliver real results.”


Mike Hudson, CEO & co-founder of GameBake, added:

Gaming is the passion that drives GameBake, and finding a PR partner that has that same passion and drive to not just understand our mission, but to become a true part of the team has really helped unlock the creativity of the whole team to drive our PR machine.


James Edward Marks, PlayLabZ Co-Founder, SEEDS Mentor, Artivist, Emerging Film Technologies Guest Lecturer, added:

Raptor's playful passion to mix shareable stories with byte & its knack for blurring boundaries within the arts, culture & emerging tech for social good third-space, feels like a natural synchronicity with our own. As PlayLa.bZ & GenieMo now look to expand minds and massage the mainstream with our Multi-dimensional Motion Arts innovations at Ravensbourne University London, and explore the rapidly evolving shape of DIY spatial social-cast communication & experiences to come."


The core team is led by Founder and CEO Rana Rahman, and PR Account Director and audio specialist Rosie Lumley. Content is driven by Simon Judges and Thomas Huxter, AR by Angela May, HR by Utterclub founder Lorraine Barker. Industry partners include Mobidictum, the leading  mobile gaming news platform in Turkey, broadcast PR specialist Hound Global, and US-based Briz Media Group. Over the past two decades, Rana has consulted for an eclectic mix of award-winning global PR agencies like JIN (UK, FR and DE), WITH PR, April Six, Borkowski.DO, Bubble Agency, Shine Communications, MSL UK, H+K, 3 Monkeys, Braben, Propeller Group PR. Rana’s previous brand experience includes the likes of PlayStation, Rovio, Philips, Microsoft, IONITY, SafeToNet, Fujifilm, AppLovin, Tappx, EMAP, Buena Vista International, MediaCom and Carat.


- ends -


For further info please contact:

Rosie Lumley

Raptor PR

[email protected] 


About Raptor PR

We are a virtual-first global communications agency for video games, media and tech brands. Our agency operates a ‘best of minds’ strategy, bringing together bespoke teams for each of our clients. This unique network of senior communication and content specialists empowers us to provide not only the most relevant experience for every campaign, but the most passionate team members. All of us here at Raptor PR bring both our expertise and interests into everything we do. Raptor PR truly understands the value of tangible, measurable outputs. We listen and work closely with tech-led companies that understand the value of creative campaigns to their audiences, seeking results that contribute directly to your business objectives and brand engagement. Raptor PR was founded by tech, video games and media PR specialist Rana Rahman following a twenty year global public relations career.

About Admix

Admix is a hyperfast growth content monetisation company. We act as a bridge between gaming and advertising, pioneering the emergence of gaming as a media channel. Our proprietary platform is a one-stop-shop, enabling publishers to seamlessly integrate data-driven product placements within immersive gameplay; and advertisers to reach new audiences at scale through some of the world’s most popular content. We call this immersive model ‘In-Play’. With the largest In-Play ad inventory combined with rich user-level data, the Admix platform delivers high levels of viewability and in-depth measurement - proving the profitability and power of the In-Play model. Founded in 2018 by Samuel Huber and Joe Bachle-Morris, Admix offers an incredible wealth of industry expertise from technology, engineering and advertising. We now work with over 500 advertisers to monetise more than 300 games of all sizes, and have raised more than $12 million in VC funding to date.


About Gamestream®

Gamestream is the world leader in cloud video game streaming solutions for B2B industries. The fast growth French technology company offers the most advanced cloud gaming technology available, with a mission statement to democratise the joys of video gaming. Gamestream delivers unrivalled gaming experiences across all platforms including smartphones (iOS and Android), TV (OTT and Smart TV), PC, Mac, and tablets, making gaming available for everyone, anywhere, at any time. Gamestream has created state-of-the-art proprietary technology delivering the very highest performance, combined with an extensive video gaming catalogue curated for families, making Gamestream the partner of choice for telecoms, hospitality, entertainment and healthcare sectors. It has acquired the rights for over 300+ titles from its leading global publishing partners including Disney, Capcom, Konami, Codemasters and Focus Home Interactive. In the hospitality industry, Gamestream is working with brands such as Accor. Gamestream is headquartered in Paris, Nancy and Dubai. It currently employs 40 people and aims to double in size over the next two years.


About GameBake

GameBake is a mobile gaming distribution platform that provides end-to-end distribution and monetisation solutions for all mobile games via a single, open source SDK. Developers and publishers that plug into our intuitive platform gain access to the infrastructure and expertise to immediately reach and monetise exciting global markets via our platform partners. GameBake's proprietary and customisable KILN technology doesn't mind what development environment you use or which geos you're targeting - it simply helps you put your game in front of billions of potential users and bakes in quality advertising and in-app purchases you need to scale your games successfully. GameBake was founded in 2019 by mobile games developers Michael Hudson, Rocky Grant and George Abdallah, and it is working with leading global platforms such as Huawei’s AppGallery and Samsung’s Galaxy Store, as well as renowned publishers and IP owners including Atari and Banijay. GameBake emerged from beta into full launch on the 4th May 2021.


About PlayLa.bZ

Situated at Ravensbourne University, PlayLabZ multi-dimensional arts and social mixed reality experience zone is an award-winning transformative, creative space for students and enterprises to collaborate, tinker, and rapidly prototype ideas with immersive, emerging technologies and new media.