Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 23, 2020
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Press Releases
  PUBG MOBILE DONATES $2M USD FOR DIRECT RELIEF’S COVID-19 RESPONSE ALONGSIDE “GLOBAL EXTREME CHALLENGE” CELEBRITY SHOWDOWN TO BRING POSITIVITY TO COMMUNITY
  Share on Twitter RSS
 
 
08/05/2020
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

LOS ANGELES – August 5, 2020 – Early in July, PUBG MOBILE launched the social responsibility campaign #PUBGMPlayAsOne to support the humanitarian aid organization Direct Relief on the COVID-19 global response project to supply medical aid to frontline healthcare workers. PUBG MOBILE players were able to support and participate directly in the response through a community fundraiser and in-game running challenge – resulting in a donation of $2 million from PUBG MOBILE to the cause.

It is revealed in PUBG MOBILE’s social channel (link) that players participated in the in-game running challenge have achieved a final milestone of a total 864 million kilometers in distance. This impressive feat raised the official donation of $2 million from PUBG MOBILE correspondingly, as promised in the event. Though the in-game challenge has ended, players and community members can still donate directly to Direct Relief at www.directrelief.org/pubgmobile.

In addition to the #PUBGMPlayAsOne campaign, with the same initiative of bringing positivity and encouragement to the world in gaming ways, PUBG MOBILE’s “Global Extreme Challenge” has invited celebrities, professional athletes, influencers and star gamers from around the world for an online show match broadcasted on July 30. The showdown is hosted by star streamer Powerbang Gaming, with PUBG MOBILE’s all-new Nordic map LIVIK as the battlefield. Millions of community members tuned in for witnessing this epic tournament and supporting the “play for good” initiative.

Scout, the professional player for esports team FNATIC and is one of India’s oldest PUBG MOBILE competitive players, took home both the India and MENA titles and the entire championship for his team. Indonesian actor and TV presenter Gading’s team won the champion of Southeast Asia, while Argentine professional footballers Paulo Dybala won the champion of South America. For North America and Europe champion, professional football midfielder Kevin de Bruyne’s team took the first place. Community members can check out the top highlights from Global Extreme Challenge here.

The #PUBGMPlayAsOne campaign and “Global Extreme Challenge” reinforce  the PUBG MOBILE community banding together to make a real difference in difficult times under the global pandemic. With the immense global popularity of the game comes great social responsibility, PUBG MOBILE is trying to bring positive impact and encouragement to society and people.

Please see below for more information about the Star Captains:

Europe:

  • Kevin De Bruyne: Kevin De Bruyne is one of Europe's best attacking players and one of the finest midfielders in the world.
  • Aleyna Tilki: She won the “Best Female Pop Singer” award in the “Pantene Altın Kelebek Ödülleri 2018” which is the most prestigious music/TV awards in Turkey.
 

North America:

  • Jack Osbourne: Jack Osbourne is the president of Osbourne Media and is best known for MTV's reality show “The Osbournes”, SyFy's “Haunted Highway” and A+E Network's “Ozzy & Jack’s World Detour”.
  • Ky Bowman: Ky Bowman is point guard for the NBA's Golden State Warriors. Off the court, Bowman is a talented artist and avid gamer.
 

South America:

  • Paulo Dybala: Paulo Dybala is an Argentine professional footballer and has been considered one of the world's most valuable players.
  • Levinho: Levinho is one of the best PUBG MOBILE players around the world, and shares his gameplays on YouTube with over 7M fans.
  • Yurem Rojas: Yurem is a well-known actor in Mexico and she’s most famous for being a part of the comedy show me caigo de risa.
  • Marian Santos: Mariam is a well-known model, TV host and singer in Mexico and she’s most famous for being a part of the Voice Mexico.
 

Southeast Asia:

  • GADING: Indonesian actor and TV presenter
  • Aurelie: Indonesian actress, singer and model
  • Hiền Hồ: famous female singer in Vietnam who won the Runner-up in The Voice Vietnam 2017. She is known as one of the most potential young artists of Vbiz with many hit songs and a PUBG MOBILE gamers as well
 

South Asia:

  • MortaL: MortaL is a global mobile gaming icon. He is the leader of professional PUBG MOBILE esports team Team Soul and is known for his DP-28+6x sprays.
  • Scout: Scout is a professional player for esports team FNATIC and is one of India’s oldest PUBG MOBILE competitive players. Sc0ut is popular for his m416+6x sprays.

 

About Direct Relief

Direct Relief is a humanitarian aid organization with a mission to improve the health and lives of people affected by poverty or emergencies — without regard to politics, religion or ability to pay. Direct Relief is responding to COVID-19 globally by providing personal protective equipment (PPE) for health workers; building a medication stockpile to assist with anticipated spike in ICU patients; and boosting support to safety-net facilities to address existing chronic gaps that are likely to grow.

 

Since January 2020, Direct Relief has rapidly deployed medical aid to support health workers

during the COVID-19 pandemic.

 

For more detail on Direct Relief’s response around the world, click here.

ABOUT PUBG MOBILE

 

PUBG MOBILE is based on PLAYERUNKNOWN’S BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone.

 

For more information, please visit the official PUBG MOBILE accounts on Facebook, Twitter and YouTube.

 

PUBG MOBILE is available to download for free on the App Store and Google Play

 

# # #

 

Media Contacts:

Gerard Bahri/Johner Riehl

Wonacott Communications for Tencent Games

[email protected]