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February 21, 2020
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Press Releases
  Millions of Avakin Life users can help support Australian wildlife charity in game
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01/17/2020
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

 

Exclusive virtual koala companion to help raise funds for wildlife affected by bushfires in Australia

 

January 17th, Nottingham, UK - Lockwood Publishing is offering players of its popular mobile app, Avakin Life, the chance to purchase an in-game Koala companion. All profits raised from the Koala bundle will go straight to WIRES wildlife charity in New South Wales, Australia. 

 

The exclusive ‘Save the Koalas’ bundle will be available to purchase in the in-game Avakin store from midday Friday 17th January until midday on Friday 24th January. 

 

The bundle gives users a special virtual Koala pet, or ‘Petkin’, with which they can develop a bond, go for a walk or hang out with in the company of other Avakins and their Petkins. 

 

With over one billion animals estimated to have died in the Australian bushfires so far, the launch of this fundraiser aims to virtually bring together the more than 7 million monthly Avakin users to help support the very real ongoing efforts of WIRES wildlife rescue teams.   

 

Founder of Lockwood Publishing Halli Bjornsson said: 

 

“We are very passionate about the inclusive and borderless world we have created within our Avakin Life app, but it is the people who play in this world that matter most to us. Their concerns are our concerns. 

 

The devastating fires in Australia have caused global alarm, and so it only seemed right to engage our incredible community of Avakin Life players and allow them to help raise money and support this great wildlife rescue charity.”

 

To engage with the campaign efforts, follow and use the hashtag #AvakinsforAustralia. 

 

--ENDS--

 

Contact:

 

For more information get in touch with the team at [email protected] | +44 (0)79 0480 8437 or [email protected]

 

About Avakin Life

Avakin Life is a mobile app where players navigate a virtual world with no limits and no judgement. Players create the avatar of their dreams with which they can discover the boundless potential of the Avakin Life community made up of more than 7 million users from all around the world. 

 

About Lockwood Publishing

 

Lockwood Publishing is one of the leading independent UK mobile games companies. The award winning team is headquartered in Nottingham with further studios in Newcastle, Lisbon and Vilnius. Lockwood develops and publishes Avakin Life, a huge 3D virtual world where players become avatars and explore, create and meet others in a rich world.