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September 29, 2020
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Press Releases
  Gamechangers Giveaway - Industry-wide campaign aims to encourage gamers to vote
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]


December 9th, 2019 - for immediate release


A new campaign to encourage gamers to vote in the upcoming General Election has been launched in the UK today.


An industry-wide initiative, the Gamechangers Giveaway will feature over two hundred video game prizes, which voters can win by tweeting a selfie of themselves outside their polling station. In addition, one lucky voter will win the Grand Prize, which includes over twenty games, tickets to EGX Rezzed, a £50 voucher from Insert Coin, a Cyberpunk 2077 jacket, Modern Warfare x DRKN clothing, Dungeons and Dragons kit, and a range of game merchandise.


Founded by video game presenter and voice actor Elle Osili-Wood, the Gamechangers Giveaway is being supported by AAA studios like Ubisoft, Bethesda, and Activision, PR agencies like Indigo Pearl, Dead Good Media, and Renaissance PR, and indies like Frontier, Spilt Milk Studios, and Raw Fury, as well as gaming-targeted companies like EGX and Insert Coin.


Elle Osili-Wood said, “It’s never been more important to vote - it’s time to step up and be a gamechanger. With 85% of UK adults under 35 regularly playing video games, gamers are a significant demographic in the upcoming election, so I'm thrilled to see the games industry come together to get out the vote."


The Gamechangers Giveaway will go live on Thursday, when polls open, and can be found at, or by following the Twitter hashtag #GamechangersGiveaway.


Notes to editors:


The Gamechangers Giveaway is politically neutral, aimed solely at getting out the vote, and does not support any party.


Competition terms and conditions can be found at


The statistic that 85% of UK adults under 35 regularly play games comes from UKIE’s Must Play May research.


Gamechangers Giveaway assets are attached.


For questions or further information, please contact:


Elle Osili-Wood