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November 20, 2019
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  MOUNTAIN DEW TEAMS UP WITH ACTIVISION TO GIVE GAMERS AN EDGE IN CALL OF DUTY: MODERN WARFARE LAUNCH
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10/18/2019
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

LONDON, UK (OCTOBER 2019) – Bravo six, going dark. Mountain Dew® has teamed up with the multi-million selling Call of Duty game series, to give UK gamers and Mountain Dew fans a competitive edge they won’t want to miss – Double Experience Points for the highly anticipated release of Call of Duty®: Modern Warfare®.

 

Seven million codes will be up for grabs, enabling players to unlock double XP by purchasing any Mountain Dew drink and simply entering the unique XP code which can be found on every Mountain Dew pack.

 

Each code enables 15 minutes of double XP during the multiplayer online mode, giving Mountain Dew fans an extra boost and the opportunity to reach the level cap faster than their fellow Call of Duty competitors.   

 

“We’re thrilled to announce our partnership with Activision ahead of the most epic chapter of Call of Duty yet – Modern Warfare,” said Natalie Redford, Director of Marketing at PepsiCo Beverages UK. “With this collaboration, Mountain Dew hopes to inspire amateur gamers to push their boundaries and – importantly - have a great time while doing it!”

 

Fans can find the Limited Edition Call of Duty X Mountain Dew packs in selected Tesco, Co-op, Spar and WHSmith stores.

 

Fans will have until the end of January 2020 to redeem their codes to help them gain a vital upper hand over their opponents. Codes can be redeemed by visiting www.callofduty.com/mountaindew  

 

Visit Facebook.com/MountainDewUK to stay up to date on the latest, and join the conversation on Twitter at @mountaindewUK. 

 

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About Mountain Dew

MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. For more information, check out www.mountaindew.co.uk, www.facebook.com/mountaindewuk or follow on Twitter @mountaindewuk.

 

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

 

About Activision

Headquartered in Santa Monica, California, Activision is a leading global producer and publisher of interactive entertainment. Activision maintains operations throughout the world and is a division of Activision Blizzard (NASDAQ: ATVI), an S&P 500 company. More information about Activision and its products can be found on the company's website, www.activision.com or by following @Activision.