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July 3, 2020
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

LONDON, England - 18th October 2019 -  If you thought SEGA couldn’t bring you more 90s nostalgia following the launch of the Mega Drive Mini earlier this month - guess again!

SEGA is firing up the engines for the SEGA Bus, invoking more retro power all across the UK this October by allowing SEGA fans to try out the recently launched Mega Drive Mini and be a part of this iconic event. The SEGA Bus, brought to life in partnership with GAME, will be visiting four cities across a two week period, the dates of which you can find below:

    • London Kidtropolis Excel - 19th – 20th October, 9:30 am - 6:30 pm
    • Birmingham Bullring - 24th October, 10:00 am - 8:00 pm
    • Manchester City Centre Market Street -  26th – 27th October, 10:00 am - 6:00 pm
    • Nottingham ScareFest Trinity Square - 30th October, 9:00 am - 7:30 pm

Swing by the SEGA Bus as it plugs into your area, to participate in exciting giveaways, and to get hands-on with the range of 42 classic titles the Mega Drive Mini has to offer including spending time with SEGA fan favourites Ecco the Dolphin, Sonic the Hedgehog and Streets of Rage 2.

The Sega Mega Drive Mini is now available, for more information please check out


About SEGA® Europe Ltd.:

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Games Co., Ltd., and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Interactive Entertainment Europe. SEGA wholly owns the video game development studios Two Point Studios, Creative Assembly, Relic Entertainment, Amplitude Studios, Sports Interactive and Hardlight. SEGA Europe’s website is located at

About Game Digital PLC:

GAME Digital plc is dedicated to delivering an authoritative range of specialist gaming products and services to the gaming communities of the UK, Spain and beyond, providing more ways for gamers to enjoy more games and unique gaming experiences, more often. GAME's UK and Spanish retail businesses are the market leaders in those geographical areas, operating a total of over 540 stores across the two areas, a fully integrated multichannel offer including the multi-award winning GAME App, and over 4.4 million active customers across its Reward programmes. GAME is developing its proposition with the continued expansion of BELONG, the Group's leisure experience, which brings video-gaming to high streets, shopping centres and communities nationwide.  Through its esports and events activities the Group is delivering unparalleled consumer gaming experiences directly, and on behalf of third parties, including its flagship event, Insomnia, the UK's largest gaming festival.