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December 9, 2019
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Press Releases
  ComboStrike: Now Packing an Even Bigger Punch!
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07/19/2019
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

BERLIN, GERMANY, JULY 19, 2019 | ComboStrike, an international full-service marketing and advertising agency focused on promoting PC, console and mobile games, recently restructured in order to pack an even bigger punch. 

ComboStrike was founded more than ten years ago as a performance marketing agency under the ad2games brand – focused on user acquisition for PC gaming clients. Sensing an opportunity emerge in the marketplace four years ago, they created nevaly, an influencer marketing and talent management agency. In order to streamline the working processes for their clients, all marketing and promotional services were recently merged under the brand ComboStrike. As one of the leading agencies for gaming influencers nevaly will now concentrate completely on talent management, while ComboStrike will provide full-service marketing for gaming clients. Following this change, the previous corporate brand ad2games will no longer be used.

From their offices in Berlin (HQ), Shanghai and Los Angeles, ComboStrike serves game companies from all over the globe and helps them efficiently reach their target audience in the gaming market, one of the most competitive markets of the world. Available services range from strategy development and campaign planning to media bookings and event management. The consistent factor in all of these areas is ComboStrike’s performance marketing mindset: a focus on results tracking that allows them to measure the ROI of each of their actions. 

In the field of influencer marketing, ComboStrike will continue to work closely with its sister company nevaly, allowing them to effectively combine their marketing expertise and their knowledge of the target audience – as the name of the company suggests.

Not only the name changed, but also the investor structure. At the beginning of the year, 3TS, a leading growth stage tech investor and previous minority stakeholder, acquired ComboStrike’s remaining shares from the Berlin-based startup incubator Hitfox making them the majority shareholder of the company.

Christian Szymanski, CEO of ComboStrike: “Operating as a full-service agency in a constantly evolving market requires skilled staff, robust processes and expert knowledge of all aspects of marketing. With our nearly 50 employees and our international offices, we are in an excellent position and are aiming for substantial growth over the coming years.” David Worle, VP Customer Relations, adds: “Our goal as an agency is to be able to help our clients with every area of marketing and promotion. We see ourselves as a one-stop shop.”

 

About ComboStrike:

ComboStrike is a full-service marketing agency focused exclusively on the gaming industry, with offices in Berlin, Shanghai and Los Angeles.

The company helps publishers develop and execute the right marketing strategy in order to promote their games efficiently. ComboStrike offers a wide range of services, including strategy development, creative services, digital and influencer marketing, PR and events. Its clients include Epic Games, Konami, Tencent, Wargaming, Travian Games, Wildworks and Kakao Games. ComboStrike’s philosophy is to team up with their clients and offer the support needed to develop the right mix of brand and performance activations  in order to create a healthy, efficient full-marketing funnel.  

ComboStrike is a brand of the ComboStrike group, which has its origins in the performance marketing pioneer ad2games, an agency focused on free-to-play game launched 11 years ago. Its sister company, nevaly, was founded in 2015 with a focus on managing influencer talent.

Additional information: www.combostrike.com