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July 22, 2019
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Street Fighter™ joins Rainbow Six Siege, World of Tanks, World of Warships, Thunderbirds, emoji and more among The Koyo Store’s officially-licensed collectibles range


FOR IMMEDIATE RELEASE: Entertainment merchandise specialist The Koyo Store has secured the EMEA rights to create officially-licensed Street Fighter™ collectible pin badges and coins.


The Capcom beat ‘em up franchise is the latest property to join The Koyo Store’s burgeoning collectibles line-up, which also includes partnerships with Ubisoft, (Rainbow Six Siege), Wargaming (World of Tanks, World of Warships) and The Emoji Company.


Koyo’s full Street Fighter product line-up will include a range of pin badges based around the most popular fighters in the game.


Koyo’s officially-licensed Street Fighter collectibles will be made available for shipping to distribution and retail partners late May, and will also be available to buy via


“We are absolutely thrilled to be working with Capcom and the Street Fighter brand,” said Lee Townsend, Founder and CEO of The Koyo Store. “We’re rapidly expanding our roster of first-class licensing partners, both within the video games industry and the wider entertainment markets. We’re excited by what else 2019 has in store!”


The Koyo Store enjoyed a hugely successful launch in 2018, with its high-quality pin badges, coins and merchandise proving a hit among gamers looking for great collectibles and bragging rights within their peer groups.


The Koyo Store’s aim is to bring a new angle to the tried and tested ‘mugs, keyrings and

t-shirts’ approach to video game and entertainment collectibles, with items that are integral to a game itself, such as achievement coins and character icons.


Based in Lancashire, the firm’s team has a strong and varied skillset, with designers, retail experts and gamers working to produce epic merchandise and collectibles.


The Koyo Store is on the hunt for more licenses, with a very big announcement coming out soon!




Notes To Editors


About The Koyo Store

The Koyo Store specialises in Pin Badges, Collectible Coins and other merchandise for leading entertainment and video games brands. The company’s ecommerce site at sells direct to consumers, and The Koyo Store also supplies third party retailers.



Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices.  Founded in 1983, the company has created hundreds of games including ground-breaking franchises Resident Evil®, Street Fighter®, Monster Hunter™, Ace Attorney®, Mega Man® and Devil May Cry®. Capcom maintains operations in the U.S., Canada, U.K., France, Germany, Tokyo, Taiwan, Hong Kong and Korea, with corporate headquarters located in Osaka, Japan.  More information about Capcom and its products can be found at or

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