Tappx appoints Fernando Saiz as CMO
For immediate release: 21st September 2018
Barcelona -- September 20th, 2018 -- Tappx, the one-stop-shop adtech solution for user acquisition and mobile app monetisation, announced that Fernando Saiz has been named as its new chief marketing officer. Based in Barcelona, Saiz takes up responsibilities for Tappx’s integrated marketing strategy, global marketing team and brings considerable digital marketing expertise.
Saiz has been promoted from within the ranks of Tappx, having joined as head of growth in January 2018. He is now driving both on and offline global marketing initiatives for Tappx, and leads a talented marketing team from their Barcelona head office. Across his 15 years career, Fernando has gained extensive strategic marketing experience in digital strategy and project management, with sector experience including social media strategy, eCommerce and artificial intelligence.
Daniel Reina, Chief Executive Officer at Tappx, commented:
“Team Tappx is delighted to have Fernando seamlessly transition from his previous role as head of growth. Tappx is currently experiencing phenomenal growth, and we needed a individual who has an in-depth understanding of the global adtech and the mobile in-app marketing landscape, plus the expertise and vision to take Tappx to the next level. Fernando possesses these attributes and much more, and we’re thrilled to have him join our C-level leadership team. Fernando is working hard with the team to deliver our new Tappx dashboard and new website - watch this space!”
Fernando is a digital native and self-made marketer. At just 14 years old he published and monetised his own portfolio of desktop apps. Fernando holds a Master’s Degree in direct and digital marketing from the UPF Barcelona School of Management.
Prior to joining Tappx, Fernando worked at various startups across in Barcelona technology ecosystem. Some of his roles included working at companies such as all-rankings.com, Intelligius and bpremium. Fernando is also a guest professor in direct and digital marketing at the Barcelona School of Management.
- ends -
For further information please contact:
Dimoso / PR for Tappx
Tel +44(0)20 7033 2660
Tappx was founded in 2014 by Daniel Reina (CEO) and Antonio Hervás (CTO). Tappx provides a comprehensive one-stop-shop ad tech solution for both user acquisition and app monetisation. Tappx boasts a community with over 25,000 members that provides cost-free cross-promotion, enabling app and game developers to exchange ads in the Tappx community. Developers also can focus on boosting their revenue through the Tappx monetisation solution that connects to hundreds of demand sources and provide the best ads for your audience at the highest CPM you establish, whilst proprietary AI algorithms take care of the hard work.
Members are free to choose how they allocate their traffic towards these two functionalities, creating the performance balance they desire between acquisition and monetisation, ensuring they never miss hitting their strategic objectives.
Tappx is the 2nd fastest growing tech startup in Spain (according to TECH5 and The Next Web) and handles over 400 billion monthly ad requests. Tappx has a global presence with offices in Barcelona, China and India. Tappx has a wide range of clients , industries, from indie developers to top names such as Cheetah Mobile, Etermax, Zeptolab and Baidu.