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  Pokémon Debuts Its First-Ever Super Bowl TV Commercial
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01/25/2016
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

London, United Kingdom —January 25, 2016— The Pokémon Company International today unveiled a new TV commercial that will air during Super Bowl 50 on Sunday, February 7. The ad, shot in Rio de Janeiro, celebrates the millions of Pokémon fans around the world, encourages them to enjoy the Pokémon references hidden in the ad and Train On. A 30-second version of the ad will be aired at the beginning of the third quarter of Super Bowl 50. An extended version can be viewed at http://bit.ly/1KzQloU.

“For 20 years, the Pokémon world has inspired fans to train hard and have fun,” said J.C. Smith, senior director of Consumer Marketing at The Pokémon Company International. “This ad is reflective of that passion, and I can’t think of a bigger stage to share this story than the Super Bowl.”

The ad is part of a yearlong campaign celebrating 20 years of Pokémon. First introduced in Japan in 1996 with the video games Pokémon Red and Pokémon Green for the Nintendo Game Boy system, Pokémon has delighted fans of all ages around the world for two decades. With more than 275 million video games sold worldwide, 21.5 billion TCG cards shipped to 74 countries, and an animated series spanning 18 seasons, Pokémon is one of the most successful entertainment brands in the world.

Be sure to visit Pokemon.co.uk/20 for more information about Pokémon 20, Train On projects and join the conversation using #Pokemon20.

Pokémon. Twenty Years. Train On.

To connect with Pokémon online:

·         Visit Pokemon.co.uk

·         Like the official Pokémon Facebook page at Facebook.com/Pokemon

·         Follow @Pokemon on Twitter

·         Check out the official Pokémon YouTube channel at www.youtube.com/Pokemon

About Pokémon

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit pokemon.co.uk.