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GameStop's iOS Device Trade-In Program Exceeds Company Expectations

GameStop's iOS Device Trade-In Program Exceeds Company Expectations

December 28, 2011 | By Mike Rose




Newsbrief: Video game retailer GameStop said today that it has seen "strong consumer enthusiasm" for its smartphone trade-in initiative, with the program exceeding the company's expectations.

The company began accepting iOS devices as trade-in for store credit back in September. Although it did not provide specific trade-in figures, GameStop said that the scheme is proving more popular than it had anticipated.

In particular, it noted that there was "strong post-holiday traffic" for the program, as consumers who received new devices for Christmas were now trading in old devices. Gamasutra has contacted GameStop for exact trade-in numbers.


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