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May 15, 2021
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Game market analyst SuperData Research has been shut down by Nielsen

Game market analyst SuperData Research has been shut down by Nielsen

April 1, 2021 | By Chris Kerr




Nielsen Holdings is shutting down game market intelligence company SuperData Research. 

SuperData was acquired by Nielsen back in 2018, and provided a variety of quantitative and qualitative insights on free-to-play games, console titles, mobile software, PC releases, streaming media, VR platforms, and more. 

The company said its estimates came from a mix of proprietary data partnerships that pulled together point-of-sale and event data from publishers, developers, and payment service providers. 

The news was confirmed by way of a Linkedin post from SuperData's head of research and strategy Stephanie Llamas, who explained "Nielsen is shutting SuperData's doors for good."

"It's hard to let go of something I helped build but I'm excited to see what my next opportunities bring," wrote Llamas. "Thank you to everyone who has helped make my tenure at SuperData so special -- both inside and outside of the company. I'm sure we will work together again soon."



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