Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 8, 2020
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Slightly Mad To Use Crowdfunding Scheme For Upcoming Titles

Slightly Mad To Use Crowdfunding Scheme For Upcoming Titles

September 23, 2011 | By Kyle Orland




Rather than getting funding from a publisher or venture capitalist, Need for Speed: Shift developers Slightly Mad Studios' next project will be funded by fans who will have a stake in the game's success.

Racing game C.A.R.S. will be the first project to use the new funding scheme, dubbed World of Mass Development (WMD), as reported by GamesIndustry.biz [registration required]. Individuals can buy a "share" in the game for as little as $5, while larger groups and investors can go in for up to $100,000.

The goal, Slightly Mad says, is to raise $5 million to fund a two-year development cycle. The studio then projects $53 million in profit from microtransactions for the free-to-play title -- it will keep 30 percent of those profits and distribute the rest to backers. Supporters will also be able to play the game as it's being built.

Slightly Mad already has plans to use WMD funding scheme for further projects including first-person shooters, adventure and role-playing games. The company is also offering its system up to other developers who might want to use crowdfunding for their titles.

"Traditional development puts developers at the mercy of publishers," Slightly Mad told GI.biz. "The development process offered by WMD shifts the focus back to creating great games that your target audience wants to play, whilst still offering the chance to get proper funding for development and testing."

Many indie developers have experimented with crowdfunding schemes in the past, though rarely if ever on this scale. Earlier this year, crowdfunding site Kickstarter announced its users had pledged over $1 million to game projects in the two years since its launch.


Related Jobs

Remedy Entertainment
Remedy Entertainment — Helsinki, Finland
[07.08.20]

Technical Director
Wooga GmbH
Wooga GmbH — Berlin, Germany
[07.08.20]

Unity Game Engineer
Disbelief
Disbelief — Cambridge, Massachusetts, United States
[07.07.20]

Programmer
tinyBuild
tinyBuild — Hilversum, Netherlands
[07.07.20]

Unreal Engine 4 Senior Developer









Loading Comments

loader image