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September 28, 2020
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Twitch announces 'Prime Gaming' rebrand

Twitch announces 'Prime Gaming' rebrand

August 10, 2020 | By Kris Graft




Amazon-owned streaming giant Twitch announced today it would rebrand its Twitch Prime premium service to "Prime Gaming."

The rebranding brings the service closer to Amazon Prime, which has 150 million subscribers who can access Prime Gaming benefits such as in-game content, a rotating library of PC games, and more.

From Twitch's official announcement:

So for the TL; DR: new name, same Prime subs, lots more awesome in-game content ahead (plus free games every month!), and even happier gamers, publishers, and Twitch streamers. 



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