Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 12, 2020
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


UK retailer Game sells Belong esports network to U.S. startup Vindex

UK retailer Game sells Belong esports network to U.S. startup Vindex

July 30, 2020 | By Chris Kerr




UK retailer Game has sold its Belong esports network to U.S. startup Vindex for a reported $50 million

That fee was reported by the Financial Times, although the deal itself has been confirmed by Vindex, which explained its plans to invest $300 million into the Belong brand over the next five years. 

The deal will see Game continue to own and operate all of the Belong gaming arenas in the UK and Spain thanks to exclusive license agreement with Vindex.

Vindex, meanwhile, will attempt to expand the brand in the United States by opening esports gaming centers and arenas across the country. 

"The deal marks the next phase in Vindex’s vision to support the growth of the global esports industry and to bring amateur esports to hometowns across the country, and around the world," explained Vindex.

"Belong Gaming will partner with Esports Engine, a Vindex company, to provide turnkey amateur esports league design, operations, and tournaments through Vindex’s powerful software platform that will power Belong Arenas and connect all of its global members. 

"Vindex plans to invest $300 million over the next five years to open more than 500 Belong locations in the US and an additional 1,000 locations globally through licensed operating partners including GAME."

Game chief exec Martyn Gibbs will join the Vindex management team as part of the deal, and will help oversee the immediate U.S. rollout and global expansion strategy.



Related Jobs

Airship Syndicate
Airship Syndicate — Austin, Texas, United States
[08.11.20]

Senior VFX Artist
Airship Syndicate
Airship Syndicate — Austin, Texas, United States
[08.11.20]

Mid to Senior Worldbuilder - Unreal Engine
Mountaintop Studios
Mountaintop Studios — Los Angeles, California, United States
[08.10.20]

Engine/Systems Engineer (remote)
Mountaintop Studios
Mountaintop Studios — Los Angeles, California, United States
[08.10.20]

Graphics Engineer (remote)









Loading Comments

loader image