Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Xbox exec: Game streaming competitors like Stadia lack content

Xbox exec: Game streaming competitors like Stadia lack content

April 12, 2019 | By Alissa McAloon

April 12, 2019 | By Alissa McAloon
More: Console/PC, Social/Online

Microsoft hasn’t been shy about the advantage it says its experience with Xbox gives it in the world of cloud-based game streaming services, even as competitors like Google’s recently announced Stadia enter the ring.

Speaking to the Telegraph, Xbox chief marketing officer Mark Nichols said that while other emerging platforms have things going for them, they lack the content to get ahead.

“Emerging competitors like Google have a cloud infrastructure, a community with YouTube, but they don’t have the content,” Nichols told the Telegraph.

The idea that content will make or break an emerging streaming service isn’t a new point of view from Microsoft by any means. The company has its own xCloud streaming service in the works, and has said before that its experience with the game industry gives the company a leg up

“We have a structural position in that we have both a console business as well as a PC business, which happens to be bigger than the console business when it comes to gaming,” Microsoft CEO Satya Nadella said earlier this year. Nadella said similar things about the company’s experience with Xbox Live and the synergy between its Xbox and Windows video game businesses as well. 

Related Jobs

Sony PlayStation
Sony PlayStation — San Diego, California, United States

Senior Character TD
Disbelief — Cambridge, Massachusetts, United States

Senior Programmer, Cambridge, MA
Wevr — Venice, California, United States

Senior Game Designer/Scripter (Blueprint, UE4)
Square Enix Co., Ltd.
Square Enix Co., Ltd. — Tokyo, Japan

Experienced Game Developer

Loading Comments

loader image