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Ubisoft ends production of  Starlink  toys following poor sales

Ubisoft ends production of Starlink toys following poor sales

April 4, 2019 | By Chris Kerr




Ubisoft won't be producing any more physical toys for Starlink: Battle for Atlas due to underwhelming sales. 

The action-adventure game features an optional toys-to-life element that lets players expand their game with new ships, pilots, and weapons by purchasing real-life models and scanning them into the digital world. 

Poor sales, however, mean Ubisoft can no longer justify churning out more physical toys, and suggests consumer interest in the toys-to-life market has waned significantly since the days when titles like Skylanders and Disney Infinity seemed to rule the world.

"Despite the immense and continuous support from our players, the sales for Starlink: Battle for Atlas fell below expectations. Consequently, we recently made the decision to not release any additional physical toys for the Spring update and in the future," reads a post on the Starlink website.

"As part of our effort to do right by our passionate and dedicated community we are currently hard at work on our biggest update to the game so far and are pleased to tell all of you that there will be new digital ships, pilots and weapons to collect."

Although Starlink's toys are no more, Ubisoft has promised to continue supporting the game with a variety of digital updates that will include additional missions, challenges, and activities -- some of which will be inspired by suggestions from the community.



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