Tencent has announced a handful of rules for streamers playing Tencent games, a move that aims to keep the company on the right side of Chinese regulations that recently went into effect.
The list, shared by Niko Partners, contains twelve prohibited behaviors ranging from violations of China’s social values to distributing or promoting cheats or viruses on-air, and Tencent says those that ignore the guidelines risk losing the ability stream the company's games in the future.
Those prohibited behaviors include:
In a statement spotted by The Esports Observer, a Tencent representative notes that, as the behavior of streamers reflects back on the company and industry, Tencent has a responsibility to enforce certain standards and values. The company notes that it plans to strictly enforce those rules across all streaming platforms, productions, institutions, and streamers.
"There is a natural copyright relationship between gaming contents and live streaming platforms," reads the statement. "Tencent, as a gaming streaming platform leader and game publisher, has the responsibility to promote the standardization and authorization of streaming contents in the industry."
These rules come as the Chinese government continues to tighten restrictions on video games in an effort to cut down on video game addiction and over-indulgence among minors. Legislation from the government has pushed companies like NetEase and Tencent into implementing playtime restrictions and curfews into their games, with Tencent going so far as to test facial recognition tech to enforce its limits.